# Haunting Ivory Editorials Cold Light by Anton Jhonsen is Captured in a Ghostly Forest By Sarah Robson | Published 2012-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cold-light-by-anton-jhonsen References: [designscene.net](http://www.designscene.net/2012/08/cold-light-anton-jhonsen.html) & [anton-jhonsen.blogspot](http://anton-jhonsen.blogspot.ca/) Cold Light by Anton Jhonsen is an all-white editorial featuring models Alexandria Goldina and Irina Stroganova. The models have been captured in a [dimly lit forest setting](https://www.trendhunter.com/trends/chanel-spring-summer-2026) with concrete walls that have a ghostly and haunting feel. The models' hair has been pulled back and pinned into an elegant bun with some loose pieces falling out. They have been dressed in stunning [ivory gowns](https://www.trendhunter.com/trends/houghton-x-albright) from the wardrobe curated by Lupita and Margaret that beautifully accentuates their figures. The makeup artist, Bubah Alfian, has painted the models lips in a dark pink lipstick, used shimmery blush and created eyes with a [smoky dark eyeshadow](https://www.trendhunter.com/trends/winter-2025-campaign). Anton Jhonsen is a young fashion photographer from Jakarta, Indonesia. His style is simple and glam, with a touch of edginess. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **All-white Editorials:** Disruptive innovation opportunity: Explore new ways to incorporate the color white into fashion editorials, creating a clean and minimalist aesthetic. - **Ghostly and Haunting Photography:** Disruptive innovation opportunity: Experiment with eerie and ethereal photography techniques to evoke a haunting atmosphere in fashion shoots. - **Elegant Bun Hairstyles:** Disruptive innovation opportunity: Develop innovative techniques and products for creating intricate and elegant updo hairstyles for fashion shoots and events. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Introduce new technologies and editing techniques to enhance the creativity and impact of fashion photography. - **Fashion Design:** Disruptive innovation opportunity: Create avant-garde and unconventional designs using white garments, pushing the boundaries of traditional fashion. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Invent new makeup products and techniques for achieving ghostly and haunting makeup looks that complement eerie fashion editorials. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dynamic Artful Light Fixtures](https://www.trendhunter.com/trends/ghost-chandelier.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md)