# Imperial Cold IPAs This IPA Uses Abundant Amounts Of 'Mosaic Cryo' Hops For a Bitter Smoothness By Rahul Kalvapalle | Published 2023-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-ipa References: [brewbound](https://www.brewbound.com/news/firestone-walker-launches-double-hopnosis) & [firestonebeer](https://www.firestonebeer.com/beer/double-hopnosis/)  California-based [Firestone Walker Brewing Company](https://www.trendhunter.com/trends/lightweight-hazy-ipa) has taken its signature 'Hopnosis' IPA to the next level by creating 'Double Hopnosis' a massively hoppy and flavorful Imperial Cold IPA. The 'Double Hopnosis' imperial cold IPA is brewed with abundant amounts of Mosaic Cryo hops as well as hops of the Chinook, Vic Secret and Citra varieties, with around five pounds of hops going into each barrel. The Mosaic Cryo hops in particular were used in order to provide an intense scent and taste without compromising on the smoothness of the beer. Coming in at 8.3 percent ABV, the 'Double Hopnosis' imperial cold IPA is available for purchase in 19.2-ounce cans. “Double Hopnosis is brewed with our favorite emerging [hops from the Pacific Northwest](https://www.trendhunter.com/trends/tide-breaker) and southern hemisphere, then extravagantly double dry-hopped with Cryo [Hops](https://www.trendhunter.com/trends/oil-hop-extract) to take the flavors and mouthfeel to the next level,” said Matt Brynildson, brewmaster at Firestone Walker. “We call this our new-school rendition of a classic imperial West Coast IPA.” Image Credit: Firestone Walker Brewing Company ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 38% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Imperial Cold Ipas:** Craft breweries are innovating and experimenting on IPAs with greater quantities of hops such as Imperial Cold IPAs to provide a distinct taste. - **Double Dry Hopping with Cryo Hops:** Craft breweries are developing new dry hopping techniques with Cry Hops to produce intense flavors and aromas. - **New-school Rendition of West Coast IPA:** Craft breweries are creating new renditions of West Coast IPA by experimenting with emerging hop varieties and hop combinations. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry continues to innovate new and unique flavors and textures of beer such as Imperial Cold IPA. - **Hop Farming Industry:** The hop farming industry has the opportunity to produce and market diverse and emerging hop varieties such as Mosaic Cryo hops to breweries. - **Beverage Packaging Industry:** The beverage packaging industry can help to market and package Imperial Cold IPAs in larger-sized cans for an immersive taste experience. ## Related on Trend Hunter - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md) - [Quintuple-Hopped Imperial IPAs](https://www.trendhunter.com/trends/imperial-ipas.md) - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md) - [Aromatic West Coast IPAs](https://www.trendhunter.com/trends/strong-ipa.md) - [Potent Imperial IPAs](https://www.trendhunter.com/trends/potent-imperial-ipa.md) - [Double-Hopped Hazy IPAs](https://www.trendhunter.com/trends/doublehopped-hazy-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md)