# Customizable Protein Beverages Starbuck Canada Launches Protein Lattes and Cold Foam Drinks By Debra John | Published 2025-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-foam-drinks References: [stories.starbucks](https://stories.starbucks.ca/stories/2025/starbucks-new-protein-lattes-and-cold-foam-drinks-now-available/)  [Starbucks Canada](https://www.trendhunter.com/trends/strato-frappuccino) has introduced 'Protein Lattes' and 'Protein Cold Foam Drinks,' reflecting the brand’s commitment to meeting evolving consumer preferences and are designed to align with the growing demand for functional, wellness-focused options. Each "grande-sized drink (16 fl oz) can deliver up to 33 grams of protein, providing consumers with an easy and enjoyable way to incorporate more protein into their daily routines." The lineup features lattes such as the 'Sugar-Free Vanilla Protein Latte,' 'Protein Matcha,' and 'Vanilla Protein Latte,' alongside cold foam beverages like the 'Iced Banana Cream Protein Matcha' and 'Chocolate Cream Protein Cold Brew.' These creations combine [Starbucks’](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee) signature flavors with nutritional value, resulting in a beverage experience that caters to diverse tastes and dietary goals. Moreover, Starbucks’ 'Protein-Boosted Milk,' prepared daily without added sugar, can be substituted into nearly any beverage to boost protein content. Additionally, the 'Protein Cold Foam' adds around "15 grams of protein per grande and is offered in a range of flavors, including vanilla, chocolate, and seasonal varieties such as pumpkin." Image Credit: Starbuck Canada ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 66% | Activity: 69% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverage Innovation:** There is an increasing emphasis on blending nutritional benefits with traditional beverages, offering opportunities for brands to innovate with functional ingredients. - **Customizable Nutrition,:** The move towards personalized dietary solutions is creating new pathways for customizable food and drink options tailored to individual health goals. - **Protein-enriched Consumption:** The rising focus on protein intake in daily diets underscores the potential for new product developments in enriched beverages. ### Sectors Adopting This - **Health and Wellness:** The growing demand for wellness-focused products is driving innovation in healthy, nutritionally enhanced beverage offerings. - **Specialty Coffee:** By integrating customizable protein options into specialty coffee, cafes are able to cater to the health-conscious coffee consumer. - **Food and Beverage Innovation:** The intersection of culinary creativity and nutritional science is reshaping the food and beverage industry, pushing for more functional and customizable drink solutions. ## Related on Trend Hunter - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [Protein-Enhanced Cold Foams](https://www.trendhunter.com/trends/protein-banana-cold-foam.md) - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Yeast-Based Cafe Protein Toppings](https://www.trendhunter.com/trends/starbucks-india-and-superyou.md) - [Customizable Protein Lattes](https://www.trendhunter.com/trends/protein-lattes.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Functional Coffee Beverages](https://www.trendhunter.com/trends/Functional-coffee-beverages.md) - [Cozy Post-Holiday Menus](https://www.trendhunter.com/trends/starbucks-spotlights.md)