# Fishy Frozen Drink Divers The Cold Fish Ice Cube Tray Adds a Cut Touch to Any Drink By Michael Hemsworth | Published 2013-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-fish-ice-cube-tray References: [thefancy](http://www.thefancy.com/things/140907675201311707/Cold-Fish-Ice-Cube-Tray) & [store.gama-go](http://store.gama-go.com/Cold-Fish-p/1943.htm) Finding a fish in your drink would be nothing less than horrifying, but the Cold Fish Ice Cube Tray lets a welcomed friend into your drink to help [cool it down](https://www.trendhunter.com/trends/ufrost). Shaped like gold fish and offering a completely different option for ice, the Cold Fish Ice Cube Tray works with a [360 degree mold](https://www.trendhunter.com/trends/sphere-ice-makers) to create the cubes rather than the traditional tray, which features an open top. Offering eight fish per round, the Cold Fish Ice Cube Tray is a fun option for picky kids or even fun-loving adults who want to add a quirky touch to a beverage. Adding [food coloring](https://www.trendhunter.com/trends/summertime-art-box) is a great way to accentuate the features of the fish and an adorable gag that will have the sipper taking a second look. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Novelty Ice Cube Trays:** Opportunity for innovation in creating quirky designs for ice cube trays - **360 Degree Molding:** Opportunity for innovation in creating products that use 360 degree molding technology - **Food Coloring Additions:** Opportunity for innovation in creating new food coloring options to accentuate features of ice cube designs ### Where This Applies - **Kitchenware:** Companies in this industry can create new products with quirky designs and 360 degree molding technology - **Beverages:** Companies in this industry can add novelty ice cube trays to their products to appeal to consumers who enjoy fun-loving and personalized experiences - **Food Coloring:** Companies in this industry can create new food coloring options tailored to accentuate the features of ice cube designs ## Related on Trend Hunter - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [At-Home Mixologist Ice Makers](https://www.trendhunter.com/trends/sphere-ice-maker.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Star-Shaped Beer Ice Cubes](https://www.trendhunter.com/trends/beer-ice-cube.md)