# Icy Face Masks KONGSN's Cold Face Mask Removes Wrinkles and Reverses Sun Damage By Laura McQuarrie | Published 2016-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-face-mask References: [aliexpress](http://www.aliexpress.com/item/8-pcs-After-sun-rapair-skin-health-care-refreshing-repair-ice-mask/32372575238.html?spm=2114.40010308.4.11.b7TYg7) This [cold face mask](https://www.trendhunter.com/trends/tirtir-icecooling-collection) from KONGSN is described as a treatment for brightening and moisturizing the skin, as well as [repairing sun damage](https://www.trendhunter.com/trends/bio-enzymes-mask) and removing wrinkles. Better yet, this multipurpose mask is said to be suited to all skin types. The 'Refreshing Repair Ice Mask' is made with cooling ingredients like Menthane-formyl amine, Menthol acetate, as well as extracts from Eclipta (also known as the "False Daisy") and guava fruit. To use the skin-nourishing mask, it must be taken out of the packet and positioned on the face. After being gently pressed into place, KONGSN advises leaving the mask on the face for a duration of 15 to 20 minutes to ensure that the [skin can absorb](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask) all of the benefits of the cooling formula. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cold Therapy Skincare:** Developing skincare products that incorporate cold therapy to achieve multiple benefits, from reducing wrinkles to reversing sun damage. - **Multipurpose Skincare:** Designing skincare products that offer multiple benefits and are suitable for all skin types, providing a convenient and effective solution for consumers. - **Natural Ingredients:** Using natural ingredients in skincare products to provide a nourishing and safe option for consumers who prioritize clean beauty products. ### Sectors Adopting This - **Skincare:** The skincare industry can benefit from incorporating cold therapy and natural ingredients into their products, as well as providing multipurpose skincare solutions. - **Cold Therapy Devices:** Developing cold therapy devices for skincare purposes can be a disruptive innovation opportunity for companies in the beauty and wellness space. - **Clean Beauty:** Companies in the clean beauty industry can offer natural and multipurpose skincare products that incorporate cold therapy to differentiate themselves from traditional skincare brands. ## Related on Trend Hunter - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Icy Spray-On Facials](https://www.trendhunter.com/trends/ice-facial-cooling-mist.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Depuffing Mung Bean Masks](https://www.trendhunter.com/trends/mung-bean-cooling.md) - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [Post-Sun Sheet Masks](https://www.trendhunter.com/trends/bio-enzymes-mask.md) - [Reusable Cooling Under-Eye Patches](https://www.trendhunter.com/trends/nyxs-cooling-undereye-patches.md)