# Plant-Based Cold Creams The Seated Queen's Cold Cream is a Multi-Use Vegan Skincare Product By Laura McQuarrie | Published 2020-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cold-creams References: [bustle](https://www.bustle.com/p/7-new-beauty-products-out-this-week-including-a-3-in-1-vegan-cold-cream-21804511) & [theseatedqueen](https://theseatedqueen.com/collections/our-collection/products/cold-cream-cleanser-mask-the-seated-queen) Cold creams, designed to smooth skin and remove makeup, are being reinvented for a new generation that's passionate about sustainability and vegan-friendly formulas. While cold creams of the past have traditionally been made with an emulsion of water and certain fats, as well as [beeswax](https://www.trendhunter.com/trends/ultrabland), brands like The Seated Queen are introducing plant-powered formulas that are just as versatile as ever. The Seated Queen's Ultimate Eye Cream is useful for not just [removing makeup and cleansing the skin](https://www.trendhunter.com/trends/edelweiss-extrme) but also nourishing the skin as part of an [overnight treatment](https://www.trendhunter.com/trends/premium-overnight-skincare). Some of the key ingredients in the formula are organic and cold-pressed oils, an aromatherapy blend and natural bisabolol, which works as a skin conditioner. Image Credit: The Seated Queen ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sustainable Beauty:** There is a trend towards more sustainable beauty solutions with the rise of vegan skincare products like plant-based cold creams. - **Natural and Organic Skincare:** Consumers are seeking natural and organic skincare products, which presents an opportunity for companies to create more plant-based skincare products. - **Multi-use Beauty Products:** The trend towards multi-use beauty products like The Seated Queen's Ultimate Eye Cream presents an opportunity for companies to create more versatile skincare solutions. ### Who This Affects Most - **Skincare:** Brands in the skincare industry can innovate by introducing more plant-based solutions to cater to the demand for sustainable beauty. - **Vegan Beauty:** The rise of vegan beauty products presents an opportunity for companies to create plant-based skincare and beauty solutions. - **Natural Beauty:** The natural beauty industry can expand by creating skincare products made from organic and plant-based ingredients, like The Seated Queen's Ultimate Eye Cream. ## Related on Trend Hunter - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Phyto-Mucin Creams](https://www.trendhunter.com/trends/rich-rescue-phyto-mucin-cream.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md) - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Restoring Face Creams](https://www.trendhunter.com/trends/restore-face-cream.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Men-Focused Rejuvenating Eye Creams](https://www.trendhunter.com/trends/rejuvenating-eye-creams.md)