# Whipped Multipurpose Creams Kate Somerville Cold Cream is Light, Floral and Non-Comedogenic By Laura McQuarrie | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cold-cream References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/12097-kate-somerville-cold-cream-product-review/) & [ca.katesomerville](https://ca.katesomerville.com//skin-care-products-cold-cream-facial-cleanser-makeup-remover) Cold cream is a powerful all-in-one skincare product that can be used to moisturize, treat acne, [deeply cleanse and remove makeup](https://www.trendhunter.com/trends/calming-cleansing-balm). The product has been used by women for hundreds of years, with many consumers associating it with luxurious, vintage [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) glamour rituals. While cold creams of the past have been formulated with mineral oils and sulfates, a new wave of cold cream products are being introduced with [lightweight, non-comedogenic formulas](https://www.trendhunter.com/trends/eternal-glow-cream) that won't clog the pores. Kate Somerville's Cold Cream offers a new take on an old product, touting it as "not your grandmother's cold cream." The skincare product boasts a whipped formula that helps to remove everything from dirt and oil to mascara. Based on the results of an independent clinical study, Kate Somerville notes that "100% of women showed highly significant improvement in skin moisturization" after just one use of the Cold Cream. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 43% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Lightweight Cold Creams:** Developing lightweight formulas for cold creams can disrupt the traditional heavy, pore-clogging cold creams and cater to modern consumers' preferences. - **Multipurpose Skincare Products:** Expanding the functionality of skincare products, like cold creams, to offer multiple benefits such as moisturizing, treating acne, and removing makeup can provide a disruptive innovation opportunity. - **Reviving Vintage Skincare Rituals:** Bringing back and modernizing classic skincare rituals like using cold creams can tap into the nostalgia and appeal of vintage Hollywood glamour, attracting a new generation of consumers. ### Sectors Adopting This - **Skincare Industry:** The skincare industry can seize the opportunity to develop and market lightweight, multipurpose cold cream products to meet the evolving preferences of health-conscious consumers. - **Beauty and Cosmetics Industry:** Beauty and cosmetics companies can explore the revival of vintage skincare rituals, like cold cream usage, as a unique selling point to differentiate their products and attract nostalgia-seeking consumers. - **Research and Development (R&D):** Investing in research and development to create innovative formulas for lightweight, multipurpose cold creams can open up new avenues for disruptive product launches and market growth. ## Related on Trend Hunter - [Creamy Whipped Cleansers](https://www.trendhunter.com/trends/whipped-cream-cleanser.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md) - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Medical Grade Winter Creams](https://www.trendhunter.com/trends/winter-cream.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Allergen-Free Skincare Creams](https://www.trendhunter.com/trends/rich-skincare-cream.md) - [Non-Comedogenic Moisturizers](https://www.trendhunter.com/trends/barrier-build-skin-protectant-cream.md) - [Multipurpose Glass-Packaged Moisturizers](https://www.trendhunter.com/trends/olay-super-cream.md) - [Cream-to-Foam Cleansers](https://www.trendhunter.com/trends/canvas-creamtofoam-cleanser.md)