# Consumer-Driven Cold Coffee Ranges This Lincoln & York Range Targets Millennials and Gen Z By Michael Hemsworth | Published 2026-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cold-coffee-range References: [grocerytrader](https://grocerytrader.co.uk/lincoln-york-enters-trend-led-cold-coffee-market-bringing-younger-social-audience-to-the-category/) & [lincolnandyork](https://lincolnandyork.com)  This new Lincoln & York cold coffee range has been launched by the private label coffee roaster as a series of products that take a consumer-driven approach to help capture the attention of shoppers. The product range responds to the popularity of cold coffee amongst [Millennials](https://www.trendhunter.com/trends/all-friends-beverage-infusions) and [Gen](https://www.trendhunter.com/trends/cold-coffee-drinks) Z, and starts off with [ready-to-drink (RTD) cans](https://www.trendhunter.com/trends/starbucks-readytodrink-range) that can be customized to the operators preferences. The range also features the 500ml bottled coffee concentrate and finally the three-liter coffee concentrate to work well for a variety of applications. Managing Director Ian Bryson spoke on the Lincoln & York cold coffee range saying, "Through our new cold coffee range, we’re equipping out of home operators and retailers with high quality solutions to not only jump on trending products but also create their own. The popularity of cold coffee is set to continue to grow, fuelled by the influence of social media and we’re excited to be a part of the latest creativity and innovation in the coffee market.” ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 63% | Activity: 74% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Personalized RTD Beverages:** High-demand ready-to-drink formats that allow consumer customization create space for modular flavor systems and on-package personalization at scale. - **Cold Brew Concentrate Systems:** Concentrated cold coffee formats enable compact supply chains and dosing technologies that can disrupt traditional bulk brewing and dispensing models. - **Social-media Influenced Drink Trends:** Rapid taste cycles driven by social platforms produce opportunities for ephemeral, influencer-amplified SKUs and co-created limited editions. ### Where This Applies - **Retail Grocery:** Shelf strategies and private-label assortments can be transformed by ready-to-drink customization and small-batch, trend-responsive product lines. - **Foodservice & Hospitality:** High-volume concentrate offerings promise menu diversification with simplified back-of-house operations and lower waste profiles. - **Private Label Manufacturing:** Manufacturers positioned to offer flexible production runs and bespoke formulations can capture retailer partnerships focused on fast-moving, youth-oriented beverages. ## Related on Trend Hunter - [Summery Prepackaged Coffee Beverages](https://www.trendhunter.com/trends/starbucks-chilled-range.md) - [Modernized Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-readytodrink.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Gen Z-Focused Coffee Products](https://www.trendhunter.com/trends/kenco-1.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Cafe-Inspired QSR Coffee Drinks](https://www.trendhunter.com/trends/cold-coffee-drinks.md) - [Ready-to-Mix Espresso Coffees](https://www.trendhunter.com/trends/nescaf-espresso-concentrated.md) - [Artisan Cafe Coffee Ranges](https://www.trendhunter.com/trends/paddy-scotts.md)