# Heart-Healthy Ice Coffee Slingshot Cold Coffee Brew is for the Caffeinated Beverage Connoisseur By Michael Hemsworth | Published 2013-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-coffee-brew References: [coolmaterial](http://coolmaterial.com/home/slingshot-cold-brew-coffee/) & [slingshotcoffeecompany](http://slingshotcoffeecompany.com/about/) Making the perfect cup of ice coffee using entails using stale stuff that's been sitting around since the morning, which is why Slingshot [cold brew coffee](https://www.trendhunter.com/trends/nitroinfused-cold-coffee) is essential for the cold caffeinated beverage connoisseur. The cold coffee brew comes in two different types including a [ready-to-drink version](https://www.trendhunter.com/trends/iced-coffee-range) and a [concentrated version](https://www.trendhunter.com/trends/javvvy-coffee-concentrates) that allows for perfectly tailoring the level of intensity in every cup. Slingshot is simple and pure with the only two ingredients being filtered tap water and in-season coffee beans to ensure that the only thing you'll taste is rich caffeinated goodness. What's more, Slingshot cold coffee brew is a better alternative health-wise because hot brewed coffee that is turned into iced coffee usually contains a higher level of negative oxidants that aren't good to consume, so not only will your taste buds thank you, but your heart too. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cold Brew Coffee:** A growing trend in the beverage industry, cold brew coffee offers a unique flavor and smoothness that appeals to coffee connoisseurs. - **Health-conscious Beverages:** Consumers are increasingly seeking healthier alternatives to traditional beverages, creating opportunities for innovative and nutritious options like Slingshot cold coffee brew. - **Customizable Intensity:** Consumers are looking for personalized experiences, leading to the demand for products like Slingshot cold coffee brew that allow customization of the coffee's intensity levels. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the demand for cold brew coffee by offering unique and high-quality options to cater to consumers' preferences and tastes. - **Health Food Industry:** The health food industry can tap into the growing trend of health-conscious beverages by developing innovative and nutritious drinks that offer both taste and wellness benefits. - **Coffee Brewing Equipment:** The coffee brewing equipment industry can explore opportunities in creating devices that allow consumers to easily customize the intensity of their cold brew coffee, enhancing their coffee-drinking experience. ## Related on Trend Hunter - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Flash-Chilled Coffees](https://www.trendhunter.com/trends/flash-chilled-coffee.md) - [Cold Brew Shots](https://www.trendhunter.com/trends/cold-brew-menu.md)