# Refreshing Cold-Brewed Teas ITO EN's Cucumber + Mint Cold Brew is a Refreshing Matcha Drink By Laura McQuarrie | Published 2018-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brewed-teas References: [bevnet](https://www.bevnet.com/news/2018/ito-en-debuts-new-flavors-matcha-love-teas-tea-organic-winter-fancy-food-show) & [itoen](https://www.itoen.com/ready-to-drink/ice-steeped-coldbrew) At the Winter Fancy Food Show, ITO EN, the world's leading green tea beverage company, unveiled some refreshing new [cold-brewed teas](https://www.trendhunter.com/trends/readytodrink-cold-brew) in unique flavors. The unsweetened [matcha LOVE Cold Brew](https://www.trendhunter.com/trends/japanesestyle-cold-brew) Cucumber + Mint is an all-new beverage that boasts cool and refreshing flavors that pair well with a base of green tea. While preparing one's own cold brew beverages is an extremely time-consuming process, this product is offered in a ready-to-drink bottle. ITO EN os branding this beverage as one that provides a "refreshing spa-like experience," as it offers an effortless way for consumers to enjoy a high-quality, sustainably grown premium tea. Driven by the popularity of [cold brew coffee](https://www.trendhunter.com/trends/lightly-sweetened-green-tea), tea producers have taken to preparing whole leaf tea in a similar fashion, as the process yields a smooth, clean flavor that is said to preserve natural sweetness. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cold-brewed Teas with Unique Flavors:** Tea producers should explore unique flavor combinations and experiment with cold-brewing methods to cater to consumers looking for new and refreshing beverages. - **Ready-to-drink Cold-brewed Teas:** Convenience is key for consumers who are looking for refreshing cold-brewed teas that are ready-to-drink, making it a great opportunity for tea producers to offer this type of product. - **Cold-brewed Teas for a 'spa-like Experience':** By marketing cold-brewed teas as refreshing beverages that offer a 'spa-like experience', tea producers can tap into the growing trend of wellness-oriented products. ### Industries Being Reshaped - **Tea Industry:** Tea producers can utilize cold-brewing methods to create new and refreshing beverages, as well as market ready-to-drink versions of their products. - **Beverage Industry:** With the growing interest in cold-brewed beverages, producers in the beverage industry should consider adding cold-brewed teas to their portfolios. - **Wellness Industry:** The refreshing and spa-like experience of cold-brewed teas can appeal to consumers looking for wellness-oriented products, making it a great opportunity for producers in the wellness industry to explore this type of product. ## Related on Trend Hunter - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Refreshing Bottled Green Teas](https://www.trendhunter.com/trends/green-tea-unsweetened-beverage.md) - [Refreshingly Exotic Cold Teas](https://www.trendhunter.com/trends/cold-brew-tea-flavors.md) - [Cooling Mint-Flavored Teas](https://www.trendhunter.com/trends/green-tea-and-mint.md) - [Cafe-Inspired Matcha Juices](https://www.trendhunter.com/trends/harry-bromptons-iced-tea.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Coconut Mint Cold Brews](https://www.trendhunter.com/trends/cocomint.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md)