# Refreshingly Exotic Cold Teas The Coffee Bean & Tea Leaf Cold Brew Tea Flavors are Arriving Now By Michael Hemsworth | Published 2022-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-tea-flavors References: [chewboom](https://www.chewboom.com/2022/05/20/the-coffee-bean-tea-leaf-launches-new-watermelon-mint-cold-brew-tea-as-part-of-new-2022-summer-menu/) & [coffeebean](https://www.coffeebean.com)  The Coffee Bean & Tea Leaf Cold Brew Tea flavors have been announced by the brand for summer 2022 as a lineup of refreshments for consumers to choose when seeking out a touch of caffeine with flavor to boot. The summer menu includes the Watermelon Mint Cold Brew Tea, the Peach Jasmine Cold Brew Tea and the Mango Cold Brew Tea. Each of the products are crafted with premium ingredients like signature teas and flavorings to make them perfect for enjoyment in place of coffee or tea favorites. The Coffee Bean & Tea Leaf Cold Brew Tea flavors are launching for a short while only alongside a number of new and returning menu items for patrons to pick up. Image Credit: The Coffee Bean & Tea Leaf ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 72% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cold Brew Tea:** There is an opportunity for beverage companies to innovate and experiment with exotic flavor combinations in cold brew tea as consumers are seeking refreshing, caffeinated alternatives to traditional tea and coffee. - **Premium Ingredients:** There is an opportunity for tea and coffee brands to use premium ingredients like signature teas and flavorings to elevate their offerings, attract new customers, and differentiate themselves in a competitive market. - **Limited Time Offerings:** There is an opportunity for brands to create a sense of urgency and excitement among consumers by offering limited time flavors, motivating quick purchases and repeat visits. ### Who This Affects Most - **Beverage:** The beverage industry can capitalize on the trend towards cold brew tea and premium ingredients by offering new and unique flavor combinations, targeting health-conscious and adventurous consumers. - **Hospitality:** The hospitality industry can offer limited time cold brew tea flavors as a seasonal or promotional item, attracting customers to their establishments and driving foot traffic. - **Specialty Food:** Specialty food retailers can create their unique versions of cold brew tea with exotic flavor combinations, making it easy for customers to try new and innovative products that are not available in mass-market retailers. ## Related on Trend Hunter - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Cardamom Spiced Cold Brews](https://www.trendhunter.com/trends/cardamom-cold-brew.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md) - [Fan Voting Cafe Drinks](https://www.trendhunter.com/trends/barista-creations.md) - [Cardamom Cold Brews](https://www.trendhunter.com/trends/cardamom-cold-brew-coffee.md) - [Burnt Caramel-Flavored Lattes](https://www.trendhunter.com/trends/burnt-caramel-cold-brew-latte.md) - [Ombre Hibiscus Berry Drinks](https://www.trendhunter.com/trends/hibiscus-berries-sunrise.md) - [Winter-Ready Seasonal Beverage Menus](https://www.trendhunter.com/trends/coffee-bean-tea-leaf1.md)