# Cold Brew Smoothies Pressed's Limited-Edition Smoothies are Enhanced with Maca & Reishi By Laura McQuarrie | Published 2021-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-smoothies References: [prnewswire](https://www.prnewswire.com/news-releases/pressed-launches-powered-up-smoothies-featuring-la-colombe-cold-brew-301411147.html) & [pressed](http://pressed.com/)  [Pressed](https://www.trendhunter.com/trends/horchata-azul) is introducing a pair of limited-edition cold brew smoothies that are made with responsibly sourced, single-origin [La Colombe](https://www.trendhunter.com/trends/multiserve-cold-brew) cold brew coffee and functional superfood ingredients like maca and reishi. The Vanilla Protein Cold Brew Smoothie and the Mocha Reishi Cold Brew Smoothie appeal to busy consumers who desire a boost of caffeine on the go, and these nourishing and energizing options are debuting in just the right place—New York City. This fall, the caffeinated smoothies will also be available at Pressed locations across the nation. To kick off the debut of these bottled beverages in NYC, Pressed is introducing a custom coffee cart to popular destinations in the city, so that people can get a taste for these convenient cold brew smoothies. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Cold Brews:** There is an opportunity for companies to experiment with incorporating functional ingredients into cold brew beverages to provide consumers with a convenient way to receive added health benefits. - **On-the-go Nourishment:** Companies can further innovate by creating convenient, pre-packaged options for busy consumers who want a healthy and energizing option while they're on the go. - **Customized Experiences:** By introducing custom coffee carts and pop-up locations, companies can offer a unique and memorable experience that engages consumers while promoting their products. ### Who This Affects Most - **Beverage:** Beverage companies can experiment with incorporating functional ingredients into their cold brews for added health benefits. - **Convenience:** Convenience stores can offer pre-packaged, nourishing cold brew options to busy consumers who want a healthy and energizing beverage on the go. - **Marketing and Promotion:** Marketing and promotion companies can work with businesses to create unique, customized experiences to help promote products and increase customer engagement. ## Related on Trend Hunter - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Espresso-Infused Cocoa Smoothies](https://www.trendhunter.com/trends/vegan-coffee-mocha-smoothie.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Cold-Pressed Drink Lineups](https://www.trendhunter.com/trends/coldpressed-drinks.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md)