# Cold Brew Shandy Beverages La Colombe Coffee Roasters' New Creation Combines Citrus Juice & Coffee By Laura McQuarrie | Published 2019-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-shandy References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4041-top-innovations-at-the-2019-n-r-a-show) & [lacolombe](https://www.lacolombe.com/pages/coffee) La Colombe Coffee Roasters, the creator of the first-ever Draft Latte in a can, is now expanding its innovative beverage portfolio with a Cold Brew Shandy in lemonade and grapefruit varieties. The Lemonade version of the unique 60-calorie beverage combines organic cold-pressed coffee and Sicilian lemon juice to create a light and refreshing canned drink that is as bright and citrusy as it is energizing. While people are familiar with the idea of a shandy being created from a 50/50 mixture of some sort of lemon-lime drink and beer, this new product offers a refreshing new take on favorite summer beverages—including the classic beer-based shandy, as well as others like sweet lemonade and iced coffee. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cold Brew Beverages:** Combining cold brew coffee with other non-traditional drink flavors such as lemonade and grapefruit, creating a unique and refreshing taste experience. - **Light and Low-calorie Beverages:** Developing beverages with a lower calorie count and lighter taste profile. - **Innovative Beverage Portfolio:** Exploring and creating new and innovative beverage recipes and expanding product offerings to appeal to a wider consumer base. ### Who This Affects Most - **Beverage Industry:** Expanding the beverage category by exploring and developing new flavor combinations and beverage recipes to appeal to consumers who are looking for unique taste experiences. - **Food Industry:** Food companies can explore the beverage category and expand their offerings by developing new beverage products that complement their existing food lines. - **Retail Industry:** Retailers can stock innovative and unique beverage products that appeal to consumers looking for new experiences and flavors, helping them differentiate themselves from their competitors. ## Related on Trend Hunter - [Refreshing Canned Iced Coffees](https://www.trendhunter.com/trends/coffee-palmer.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Sparkling Citrus Cold Brews](https://www.trendhunter.com/trends/sparkling-grapefruit-cold-brew.md) - [Ready-to-Drink Cold Brew Cappuccinos](https://www.trendhunter.com/trends/illy-cold-brew-coffee.md) - [Espresso Lemonade Kits](https://www.trendhunter.com/trends/espresso-lemonade.md)