# Retro Cold Brew Bottles This Cold Brew Packaging Design is Rustic and Down-to-Earth By Rebecca Byers | Published 2015-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-packaging References: [thedieline](http://www.thedieline.com/blog/2015/4/22/cold-brew-packaging) & [ptscoffee](http://www.ptscoffee.com/) In designing its [cold brew packaging](https://www.trendhunter.com/trends/equator-coffee), the design team at [PT's](https://www.trendhunter.com/trends/daily-sachet-supplement) Coffee Roasting Co aimed to infuse the process with the individuality and passion that makes the brand's coffee special. Inspired by the brand's motto, "without the love, it's just coffee," the unique and rustic bottles engage the consumer on all levels, from sight to touch to taste. The brown bottles are brought to life by bright orange caps that feature the brand's logo and come in packs of four or are available by the bottle. The [rustic brown paper packaging](https://www.trendhunter.com/trends/happy-products) make them seem like a natural addition to any road trip and will certainly take away the stress of searching for a great gourmet coffee spot while on the move. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rustic Packaging Design:** Opportunity for innovative and distinctive packaging designs that evoke a sense of individuality and passion. - **Engaging Multi-sensory Experience:** Opportunity for creating products that engage consumers on various levels, from sight to touch to taste. - **Convenience and Portability:** Opportunity for packaging designs that cater to the needs of consumers on the go, providing convenience and eliminating the need for searching for gourmet coffee spots. ### Who This Affects Most - **Beverage Packaging:** Opportunity for beverage companies to create unique packaging designs that enhance their brand and engage customers. - **Coffee Shops and Cafes:** Opportunity for coffee shops and cafes to offer cold brew coffee in rustic and portable packaging, catering to the needs of their on-the-go customers. - **Travel and Hospitality:** Opportunity for travel-related industries to provide convenient gourmet coffee options for travelers, adding value to their road trips and journeys. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/pop-bottle-organic-cold-brew-coffee.md)