# Dedicated Cold Brew Dispensers The Willow & Everett Cold Brew on Tap Jar Makes and Serves Coffee By Michael Hemsworth | Published 2017-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-on-tap References: [thegadgetflow](https://thegadgetflow.com/portfolio/cold-brew-mason-jar-tap/) & [kickstarter](https://www.kickstarter.com/projects/1983727891/cold-brew-on-tap-cold-brew-coffee-right-at-your-fi) The Willow & Everett Cold Brew on Tap Jar has been created to offer a method of preparing, storing and serving cold coffee that will increase overall efficiency for fans of chilled beverage. The jar works by incorporating a glass jar that is fitted with a mesh filter along with an air-tight lid to enable preparation and conservation. The unit can be filled and placed in the refrigerator to have 16 servings of [cold brew ready to consume](https://www.trendhunter.com/trends/equator-coffee) within 12-24 hours, depending on preferences. Consumers are opting to [DIY their favorite food and drinks](https://www.trendhunter.com/trends/brew-tea-starter-kit) rather than purchase them a la carte from retailers, which is being support by products like the Willow & Everett Cold Brew on Tap Jar. The unit also incorporates an [adjustable spigot to simplify serving](https://www.trendhunter.com/trends/xbrew-lab-evernitro). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What Makes This Trend Stand Out - **DIY Food and Drink Preparation:** The trend of DIY food and drink preparation is on the rise and offers opportunities for innovative products like the Willow & Everett Cold Brew on Tap Jar. - **Efficiency in Beverage Preparation:** Consumers are looking for efficient ways to prepare and store their favorite beverages, which presents a disruptive innovation opportunity for products like the Willow & Everett Cold Brew on Tap Jar. - **Adjustable Dispensing Technology:** Incorporating adjustable dispensing technology offers a competitive advantage and an innovative selling point, demonstrated by the Willow & Everett Cold Brew on Tap Jar. ### Sectors Adopting This - **Kitchen Appliance:** The trend of DIY food and drink preparation highlights an opportunity for innovative kitchen appliances, like the Willow & Everett Cold Brew on Tap Jar, that save time and effort. - **Beverage Industry:** Novel products that offer efficient and effective ways for consumers to prepare and store their favorite drinks, like the Willow & Everett Cold Brew on Tap Jar, are well positioned to disrupt traditional segments of the beverage industry. - **Home Goods:** Innovative home goods products, like the Willow & Everett Cold Brew on Tap Jar, that offer an added convenience for consumers in preparing and dispensing beverages have a competitive edge in the market. ## Related on Trend Hunter - [Powered Cold Coffee Makers](https://www.trendhunter.com/trends/electric-cold-brew-coffee-maker.md) - [Rapid Retail Coffee Makers](https://www.trendhunter.com/trends/cold-brew-coffee-dispenser.md) - [Cold Extraction Coffee Makers](https://www.trendhunter.com/trends/cold-drip-coffee-maker.md) - [Hyper-Fast Cold Brew Makers](https://www.trendhunter.com/trends/automatic-cold-brew-machine.md) - [Cordless Cold-Brew-Specific Makers](https://www.trendhunter.com/trends/express-cold-brew-coffee.md) - [Two-in-One Cold Coffee Brewers](https://www.trendhunter.com/trends/soulhand-x-brewer.md) - [Automated Drip Coffee Brewers](https://www.trendhunter.com/trends/delonghi-truebrew-drip-coffee-maker.md) - [Versatile Cold Brew Machines](https://www.trendhunter.com/trends/shine-rapid-cold-brew-machine-1.md) - [On-Demand Cold Coffee Makers](https://www.trendhunter.com/trends/cumulus-coffee-machine.md)