# Oat Milk-Infused Canned Coffees The Bottleshot Cold Brew Oat M*lk is Vegan-Friendly By Michael Hemsworth | Published 2020-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-oat-mlk References: [foodbev](https://www.foodbev.com/news/bottleshot-cold-brew-unveils-new-oat-mlk-cold-brew-coffee/) & [bottleshotbrew](https://bottleshotbrew.com) The Bottleshot Cold Brew Oat M*lk is the latest premium [canned cold brew coffee](https://www.trendhunter.com/trends/unconform) product from the brand that will deliver exceptional taste in a convenient manner. The [vegan-friendly coffee drink](https://www.trendhunter.com/trends/iced-coffee-range) is made with the brand's signature cold brew, which is achieved with Arabica beans that have been steeped in cold water for 18 hours with roasted chicory. This created a final product that's smooth, low in acidity and high in caffeine. The Bottleshot Cold Brew Oat M*lk was explained by Co-Founder and CEO of Bottleshot Annie Mitchell who said, "We’ve been looking forward to the release of Cold Brew Oat M*lk since our launch. Many of the existing options are overwhelmingly sweet and mask the best flavors of the cold brew! That being said, our primary goal was to create the right balance of the sweet and nutty flavors from the oat without overshadowing our core flavor profile. The [oat m*lk](https://www.trendhunter.com/trends/organic-valley-oat-beverages) perfectly compliments the cold brew without taking centre stage.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Canned Cold Brew Coffee:** Disruptive innovation opportunity: Develop new flavors and formulations of canned cold brew coffee to cater to different consumer preferences. - **Vegan-friendly Beverages:** Disruptive innovation opportunity: Create innovative vegan-friendly drinks using plant-based ingredients, such as oat milk, to appeal to the growing plant-based consumer market. - **Premium Convenience Products:** Disruptive innovation opportunity: Combine premium ingredients with convenient packaging to offer high-quality, ready-to-drink products that meet the demands of busy consumers. ### Who This Affects Most - **Beverage Manufacturing:** Disruptive innovation opportunity: Integrate oat milk into the production of various beverages to cater to the increasing demand for plant-based alternatives. - **Canned Food Packaging:** Disruptive innovation opportunity: Develop innovative and sustainable packaging solutions for canned beverages that enhance product freshness and maintain optimal taste. - **Cold Brew Coffee Market:** Disruptive innovation opportunity: Explore new ways of infusing cold brew coffee with different ingredients, like oat milk, to create unique taste experiences and drive market growth. ## Related on Trend Hunter - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Oat-Based Frappuccino Drinks](https://www.trendhunter.com/trends/oat-milk-frappuccino.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Organic Oat-Based Coffee Milks](https://www.trendhunter.com/trends/organic-oat-barista-blend.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md)