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# Cold-Brew Canned Teas
The Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea is Tasty

By Michael Hemsworth | Published 2020-06-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-herbal-tea
References: [bevnet](https://www.bevnet.com/news/2020/caveman-coffee-co-announces-functional-sparkling-hibiscus-tea) & [cavemancoffeeco](https://cavemancoffeeco.com)

[Cold brew coffee](https://www.trendhunter.com/trends/readytodrink-cold-brew) has surged in popularity in recent years, so the [Caveman Coffee Co.](https://www.trendhunter.com/trends/craft-sportswear-brand-film) Sparkling Hibiscus Cold Brew Herbal Tea comes as a new alternative that's perfect for summertime consumption. The refreshing canned tea is effervescent, sugar-free and caffeine-free to make it a perfect option for health-conscious consumers to choose over other [sparkling drinks](https://www.trendhunter.com/trends/twinings-sparkling-tea) on the market. The tea is reported to have a light flavor of hibiscus flowers and lemongrass along with just a hint of sweetness.

CEO Lacie Mackey spoke on the new Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea saying, "The thing about this beverage is that you are surprised with the flavor explosion at the first sip and then you instantly want more. It’s just so refreshing. I’ve started drinking it in the afternoon and it really helps me wind down my day

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 27% | Activity: 38% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Cold-brew Canned Teas:** The trend of cold-brew canned teas offers a refreshing and sugar-free alternative to traditional sparkling drinks.
- **Health-conscious Consumption:** The trend of health-conscious consumption drives the demand for caffeine-free and sugar-free options like Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea.
- **Flavored Cold Brews:** The trend of flavored cold brews introduces unique combinations like hibiscus flowers and lemongrass, providing a delightful taste experience.

### Who This Affects Most

- **Beverage Industry:** The beverage industry can capitalize on the trend of cold-brew canned teas by offering a variety of innovative flavors and packaging options.
- **Health Food Industry:** The health food industry can cater to the trend of health-conscious consumption by developing more caffeine-free and sugar-free beverages suited for different preferences.
- **Artisanal Tea Industry:** The artisanal tea industry can tap into the trend of flavored cold brews by experimenting with unique flavor combinations and creating new tea-based beverages.

## Related on Trend Hunter

- [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md)
- [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md)
- [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md)
- [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md)
- [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md)
- [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md)
- [Sparkling Honey-Citrus Coffees](https://www.trendhunter.com/trends/flight-coffees-bomber-blend.md)
- [Guilt-Free Herbal Iced Teas](https://www.trendhunter.com/trends/hrbvor.md)
- [Sparkling Citrus Cold Brews](https://www.trendhunter.com/trends/sparkling-grapefruit-cold-brew.md)