# Cold Brew-Infused Yogurts Tillamook Collaborated with Stumptown on a Cold Brew Greek Yogurt By Laura McQuarrie | Published 2018-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-greek-yogurt References: [refinery29](https://www.refinery29.com/cold-brew-flavored-foods) & [tillamook](https://www.tillamook.com/products/yogurt/farmstyle-greek/stumptown-cold-brew-coffee-whole-milk-farmstyle-greek.html) In partnership with [Stumptown Coffee Roasters](https://www.trendhunter.com/trends/alaska), [Tillamook](https://www.trendhunter.com/trends/tillamook-ice-cream-flavors) has unveiled what it calls "the ultimate coffee lover's yogurt," which takes the form of a cold brew Greek yogurt. At the base of the product is pasteurized Grade A nonfat milk, plus some of the essentials for making coffee—water, cream, sugar and coffee concentrate. The Tillamook Stumptown [Cold Brew Coffee](https://www.trendhunter.com/trends/ihop-splashers) Whole Milk Farmstyle Greek Yogurt is said to make for a smooth and creamy treat and a unique way for consumers to indulge in the flavors of cold brew coffee. Previously, Stumptown Coffee Roasters and dairy product producer Tillamook collaborated on a cold brew coffee ice cream, offering yet another way for consumers to enjoy the taste of cold brew coffee outside of the world of beverages. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cold Brew-infused Yogurts:** Disruptive innovation opportunity: Exploring new and unique flavor combinations by infusing cold brew coffee into yogurt. - **Coffee-inspired Dairy Products:** Disruptive innovation opportunity: Creating a range of coffee-inspired dairy products to cater to coffee enthusiasts looking for new ways to indulge in coffee flavors. - **Collaborations Between Coffee and Dairy Brands:** Disruptive innovation opportunity: Partnering with coffee brands to develop innovative and enticing products that combine the elements of coffee and dairy. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Exploring the intersection of coffee and dairy to create novel food and beverage offerings. - **Dairy:** Disruptive innovation opportunity: Reinventing traditional dairy products by incorporating coffee flavors and partnering with coffee brands. - **Coffee:** Disruptive innovation opportunity: Expanding beyond traditional beverages by collaborating with dairy brands to create coffee-infused food products. ## Related on Trend Hunter - [Dairy-Free Cold Brew Desserts](https://www.trendhunter.com/trends/so-delicious-x-stok-cold-brew-coffee.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Cold Brew Ice Cream Collabs](https://www.trendhunter.com/trends/chapmans.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Collaboration Coffee Stout Beers](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md)