# Nutritious Milk-Packed Coffees The Pursue Happiness Cold Brew 'Cowffee' Has CLA PLUS Whole Milk By Michael Hemsworth | Published 2020-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-cowffee References: [bevnet](https://www.bevnet.com/news/2020/pursue-happiness-launches-cold-brew-cowffee) & [pursuehappiness.farm](https://www.pursuehappiness.farm) The Pursue Happiness Cold Brew 'Cowffee' is a [premium prepackaged coffee beverage](https://www.trendhunter.com/trends/premium-canned-lattes) from the brand that aims to deliver exceptionally high-quality energy and health benefits to boot. The drink is formulated with CLA PLUS whole milk that is reported to have solid health benefits when it comes to optimizing a person's health and wellness. The drink contains [20 grams of protein](https://www.trendhunter.com/trends/protein-cold-brew-latte), maintains a non-GMO profile, is low in sugar, has as shelf-stable profile and is also free from lactose. Managing Member of Spruce Haven Dairy Farm spoke on the new Pursue Happiness Cold Brew 'Cowffee' saying, "We are thankful that our Cold Brew Cowffee contains CLA Plus, natural elements in milk. Customers love the refreshing, farm-fresh taste of our milk blended with bold, aromatic Guatemalan coffee. Cold Brew Cowffee is a perfect combination that satisfies cold brew coffee lovers.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Prepackaged Coffee Beverages:** Opportunity to develop and market coffee beverages that offer high-quality energy and health benefits. - **CLA PLUS Whole Milk:** Opportunity to explore the health benefits of CLA PLUS whole milk and incorporate it into food and beverage products. - **Shelf-stable Drinks:** Opportunity to create and promote shelf-stable beverage options with long-lasting freshness and convenience. ### Sectors Adopting This - **Beverage Manufacturing:** Opportunity for beverage manufacturers to innovate and create nutritious and high-quality coffee drinks. - **Dairy Products:** Opportunity to incorporate CLA PLUS whole milk into various dairy products to enhance their health benefits. - **Health and Wellness:** Opportunity for companies in the health and wellness industry to promote and market beverages that offer nutritional benefits. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Milky Barista-Style Coffees](https://www.trendhunter.com/trends/singleserve-iced-coffee.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md)