# Cold Brew Concentrates The Anchorhead Cold Brew Coffee is Designed to be a Caffeinated Drink Base By M | Published 2015-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-concentrate References: [trndmonitor](http://trndmonitor.com/drink-spotlight-anchorhead-cold-brew-coffee-concentrate/) & [anchorheadcoffee](http://www.anchorheadcoffee.com/shop/cold-brew/32-oz-concentrate/) This [cold brew concentrate](https://www.trendhunter.com/trends/japanesestyle-cold-brew) by Anchorhead offers the perfect coffee base to create a variety of delicious cafe-quality caffeinated drinks right at home. The Anchohead coffee concentrate features a nautical packaged bottle filled with aged cold brew that is ideal for coffee drinkers looking for the perfect cup of Joe every time. Cold brew concentrate is essentially pre-made coffee that has been expertly brewed and aged before being pre-packaged to consumers. This cold brew features 32-ounces of cold brew -- enough for 12 cups of coffee -- that has been aged for 16 hours to increase flavor and body. The cold brew can be used either hot or col dto make [iced coffees](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte), regular coffees any other hot beverages. Anchorhead encourages using a 1:1 ratio for drink making. This product is ideal for coffee drinkers that don't have time to fuss around with [brewing at home](https://www.trendhunter.com/trends/express-cold-brew-coffee) but want the convenience of homemade coffee. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cold Brew Concentrates:** The popularity of convenient, pre-made cold brew concentrate is on the rise. - **DIY Cafe-quality Beverages:** Consumers are seeking out products that allow them to easily create their own delicious cafe-quality beverages at home. - **Aged Coffee:** The trend towards aged cold brew highlights a desire for coffee with increased flavor and body. ### Industries Being Reshaped - **Coffee Industry:** Cold brew concentrates offer an opportunity for coffee companies to tap into the growing demand for convenient coffee options. - **Home Appliance Industry:** The popularity of cold brew concentrate creates an opportunity for home appliance companies to create specialized equipment for making cafe-quality beverages at home. - **Packaging Industry:** As the demand for pre-made coffee concentrates grows, there is an opportunity for innovative packaging solutions to make these products even more convenient for consumers. ## Related on Trend Hunter - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Premium Coffee Concentrates](https://www.trendhunter.com/trends/onyx-coffee-extractions.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Signature-Blended Coffee Concentrates](https://www.trendhunter.com/trends/ultra-coffee-concentrate.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md)