# Scotch-Inspired Coffee Brews The Sandows Cold Brew Coffee Will Keep You Hooked All Summer By Farida Helmy | Published 2014-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-coffee References: [thecoolector](http://www.thecoolector.com/sandows-cold-brew-coffee/) & [sandowslondon](http://sandowslondon.co.uk) Cold brew coffee has become the new whiskey. Have it on the rocks like you would a single malt or mix it with something to break the taste like you would a strong-flavored scotch. Whatever you do, make sure you try the new Sandows Cold Brew Coffee -- in whichever way you like -- and thank us after the summer is over. The London-based Sandows brand takes after a Victorian dude by the same name -- not only did they take the vintage looking elements from their muse, but the characteristics as well: rigorous testing to create the perfect taste. And of course, there’s the packaging and branding. The stunning overall look of the bottle combined with the fact that this is a fuel most of us need every morning already makes the Sandows Cold Brew Coffee a winner. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cold Brew Coffee Craze:** There is a growing demand for artisanal cold brew coffee that can compete with traditional hot coffee and other luxury beverage products like whiskey. - **Upscale Food and Beverage Pairing:** Cold brew coffee is being positioned as a high-end product that can be savored like a high-quality scotch and savored alongside fine foods and snacks. - **Premium Coffee Subscription Services:** With increased demand for premium and specialty coffee, there is an opportunity for subscription services that deliver unique blends and flavors right to the consumer's door. ### Who This Affects Most - **Coffee and Beverage Industry:** Established coffee companies can take advantage of the cold brew coffee trend by innovating their brewing processes and creating premium blends, thereby expanding their target market. - **Packaging Industry:** Companies specializing in unique and high-end packaging can look at the Sandows brand for inspiration and create packaging designs that cater to premium and luxury markets. - **E-commerce and Subscription Industry:** With the rise in demand for specialty coffee and subscription-based services, e-commerce platforms can develop innovative digital solutions to meet the needs of consumers looking for premium and unique coffee experiences. ## Related on Trend Hunter - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md)