# Carbonated Cold Brews Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz By Laura McQuarrie | Published 2017-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-coffee-in-a-can References: [trndmonitor](https://trndmonitor.com/drink-spotlight-stumptown-sparkling-cold-brew/) & [stumptowncoffee](http://www.stumptowncoffee.com/) Portland's Stumptown Coffee Roasters frequently innovates when it comes to the coffee products that it retails, including its newest [cold brew coffee in a can](https://www.trendhunter.com/trends/unconform). Stumptown recently unveiled a trio of Sparkling Cold Brew beverages that come in flavors like Original, Ginger Citrus and Honey Lemon. These canned drinks are made with a base of [carbonated cold brew coffee](https://www.trendhunter.com/trends/comeback-coffee-soda) and natural cane sugar, as well as a few additional ingredients to create each unique flavor. These drinks provide the comfort of coffee, with all of the refreshment of a sparkling drink. As Stumptown puts it: "For the days when you need a lift but maybe aren’t all in for a lightning ride, Sparkling Cold Brew is your co-pilot." Stumptown notes that it has been experimenting with the idea of a [cold brew soda](https://www.trendhunter.com/trends/readytodrink-cold-brew) since last spring, but these new cans offer an ultra-convenient way for coffee lovers to energize on the go. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Cold Brew:** The introduction of carbonated cold brew served in cans creates an opportunity for more portable and convenient energy options. - **Canned Cold Brew Beverages:** Canned cold brew with unique flavors is an innovative way to attract a wider consumer base and offer new taste experiences. - **Coffee Soda:** The experimentation with cold brew soda has the potential to disrupt the soda industry and offer a new caffeine source for consumers. ### Where This Applies - **Coffee:** The coffee industry can capitalize on this trend by expanding their product offerings and investing in convenient packaging options for on-the-go consumers. - **Beverage:** This trend has the potential to disrupt the beverage industry by enticing consumers with unique and alternative options to traditional carbonated drinks. - **Canning:** The trend of canned cold brew presents an opportunity for the canning industry to invest in packaging and manufacturing technologies that have the capacity to hold carbonated cold brew. ## Related on Trend Hunter - [Sparkling Citrus Cold Brews](https://www.trendhunter.com/trends/sparkling-grapefruit-cold-brew.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md)