# Premixed Cold Brew Coffees The Danzeisen Dairy Cold Brew Coffee Drink Comes Premixed By Michael Hemsworth | Published 2016-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-coffee-drink References: [trndmonitor](https://trndmonitor.com/coffee-spotlight-danzeisen-dairy-cold-brew-coffee/) & [danzeisendairy](http://www.danzeisendairy.com/) The Danzeisen Dairy cold brew coffee drink is a new product that aims to make it more streamlined to enjoy cold coffee without having to flavor and mix it yourself. The product blends the brand's reduced fat milk with [organic coffee extract](https://www.trendhunter.com/trends/javvvy-coffee-concentrates), sugar and vitamins to create a beverage that can be enjoyed immediately after purchase. The [cold brew coffee market](https://www.trendhunter.com/trends/cold-brew-coffee-line) is increasing as more consumers become interested in the artisanal product as a way to enjoy the coffee beverage in a way that's different from the norm. The Danzeisen Dairy cold brew coffee drink offers consumers a way to enjoy coffee that doesn't require preparation to consume it immediately rather than having to brew and mix cups as they are desired. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 56% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal Cold Brew:** The increasing popularity of artisanal cold brew coffee presents opportunities for innovative flavor profiles and unique brewing techniques. - **Convenience Packaging:** Premixed cold brew coffee products like the Danzeisen Dairy drink cater to consumers looking for convenient and ready-to-drink options, suggesting opportunities for brands to create portable packaging solutions. - **Functional Cold Brew:** The incorporation of vitamins and other functional ingredients in cold brew coffee, as seen in the Danzeisen Dairy product, opens doors for health-focused innovations. ### Industries Being Reshaped - **Cold Brew Coffee:** The growing cold brew coffee market has ample room for disruptive innovations that can offer unique flavors, brewing techniques, and packaging solutions. - **Dairy:** The premixed cold brew coffee trend presents opportunities for dairy companies to collaborate with coffee brands in creating innovative coffee-milk blends. - **Functional Beverages:** The integration of vitamins and other functional ingredients in cold brew coffee opens up avenues for the development of functional beverage products targeting health-conscious consumers. ## Related on Trend Hunter - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Ready-to-Drink Cold Lattes](https://www.trendhunter.com/trends/coldpresso-latte-line.md) - [Dairy-Free Cold Coffee Creamers](https://www.trendhunter.com/trends/caf-mixers.md) - [Premixed Cold Brew Coffees](https://www.trendhunter.com/trends/creamy-cold-brew.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md) - [Ready-to-Drink Cold Brew Cappuccinos](https://www.trendhunter.com/trends/illy-cold-brew-coffee.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Artisan Scoop Shop Coffees](https://www.trendhunter.com/trends/baskinrobbins-iced-cold-brew.md)