# Fruit-Infused Cold Brews Peet's New Cold Brew Coffee Beverages Were Inspired by Desserts By Laura McQuarrie | Published 2020-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-coffee-beverages1 References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16397-peets-pours-new-shaken-tea-beverages-fruit-infused-cold-brew/) & [peets](https://www.peets.com/) For the summer, [Peet's Coffee](https://www.trendhunter.com/trends/mocktail-bar) is expanding its menu with two new limited-edition cold brew coffee beverages that were inspired by desserts. Both of the drinks are prepared with Peet’s Baridi Cold Brew, plus fruit puree, vanilla syrup, sweetened condensed milk and half and half. WHile the Strawberry Vanilla Cold Brew combines cold brew coffee with strawberry puree, the Citrus Cremesicle Cold Brew variety integrates [yuzu citrus puree](https://www.trendhunter.com/trends/summer-seasonal-drinks). As Patrick Main, senior R&D manager for Peet's Coffee, describes: "We took the distinctive aromas of the Japanese yuzu citrus and the well-balanced sweetness of strawberry to create an indulgent spin on our cold-brew beverages." The fruity refreshers put a sweet new spin on cold brew coffee beverages and offer something different from straight-up cold brew, iced coffee or even a fruit-infused iced tea. Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Cold Brews:** Creating limited-edition cold brew coffee beverages inspired by desserts can tap into consumer cravings for unique, indulgent flavors. - **Fruit-infused Beverages:** Integrating fruit puree into cold brew coffee creates a refreshing and flavorful alternative to traditional cold brews. - **Indulgent Cold Brews:** Combining flavors like strawberry and vanilla or yuzu citrus in cold brew coffee offers customers a decadent treat in a popular drink. ### Where This Applies - **Coffee and Tea:** The coffee and tea industry can explore creating innovative fruit-infused cold brews to attract and delight customers. - **Beverage Manufacturing:** Beverage manufacturers have the opportunity to experiment with creating limited-edition cold brew coffee beverages inspired by desserts, providing new and unique choices for consumers. - **Cafes and Coffee Shops:** Cafes and coffee shops can capitalize on the trend of indulgent cold brews by offering fruity, dessert-inspired cold brew coffee beverages as a special menu item. ## Related on Trend Hunter - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Refreshing Tropical Mocktails](https://www.trendhunter.com/trends/mocktail-bar.md) - [Churro-Inspired Beverages](https://www.trendhunter.com/trends/churroinspired-beverages.md) - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [Refreshingly Exotic Cold Teas](https://www.trendhunter.com/trends/cold-brew-tea-flavors.md) - [Creamy Strawberry Puree Drinks](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme-frappuccino.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Plant-Based Boba-Inspired Beverages](https://www.trendhunter.com/trends/summer-of-jelly.md) - [Frothy Raspberry Cold Brews](https://www.trendhunter.com/trends/raspberry-cream-cold-brew.md)