# Clean Cold Brew Cans Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot By Amelia Roblin | Published 2018-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-can References: [thedieline](http://www.thedieline.com/blog/2018/8/16/civil-goat) & [dribbble](https://dribbble.com/shots/4818843-Civil-Goat-Cold-Brew) You'll have to venture to Austin, Texas, to get ahold of these sharp-looking cold brew cans, designed for the craft coffee beverage made by [Civil Goat Roasters](https://www.trendhunter.com/trends/readytoserve-cocktail). Where the coffee house used to sell their cool caffeinated drinks in stubby bottles with hand-applied labels, they have recently sought the [design expertise](https://www.trendhunter.com/trends/modernized-coffees) of Keith Young and Drew Lakin to polish up their image with a lighter and simpler option for packaging. The result is a pure white base to the 8-ounce drink can, accented with the typography and logo imprinted with a golden sheen. One side is simply the logo of the roasters, featuring an illustrated portrait of the premises' beloved pet goat. Information and visuals are kept to a minimum, contributing to a clean and refined appearance to these cold brew cans that elevate this little local brand. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging:** Opportunity for brands to create a clean and refined appearance through minimalist packaging designs. - **Craft Coffee Industry:** Innovation potential for coffee companies to enhance their brand image through unique and aesthetically pleasing packaging solutions. - **Design Expertise Collaboration:** Collaboration opportunities between brands and design experts to improve product packaging and refine brand image. ### Sectors Adopting This - **Packaging Industry:** Potential for packaging companies to offer minimalist design services and materials to cater to the demand for clean and refined packaging. - **Beverage Industry:** Opportunity for beverage brands to differentiate themselves by adopting minimalist packaging designs for their products. - **Creative Design Industry:** Innovation scope for design agencies to collaborate with brands and create unique packaging solutions that elevate brand image. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Modern Can Rebrands](https://www.trendhunter.com/trends/modern-can.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md)