# K-Pop Cold Brews
The Cold Brew BTS special package is Coming to the US Market

By Michael Hemsworth | Published 2020-08-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-bts-special-package
References: [trndmonitor](https://trndmonitor.com/drink-spotlight-cold-brew-bts-special-package-to-target-the-us-market/)

The Cold Brew BTS special package is being launched in the US market to help provide fans of the namesake K-pop group with a new product to pick up. The drink is a premium coffee beverage that is achieved with unheated water and grounds that have been paired together to create a rich, smooth and non-bitter flavor. The product, however, is really characterized by the signature branding that features the seven members of the K-pop group -- each with their own bottle -- in order to offer consumers a way to pick their favorite.

The Cold Brew BTS special package is a shelf-stable product that is likely to be a well-received new option for fans to pick up this summer and into the fall.