# Concentrated Cold Brew Teas Trader Joe’s Organic Cold Brew Black Tea Concentrate is Summer-ready By Katherine Pendrill | Published 2020-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-black-tea-concentrate References: [traderjoes](https://www.traderjoes.com/digin/post/organic-cold-brew-black-tea-concentrate) Just in time for summer, [Trader Joe's](https://www.trendhunter.com/trends/black-tea-unsweetened-beverage) has debuted its new Cold Brew Black Tea Concentrate. While cold brew concentrate is already a popular way to prepare [cold brew coffee at home](https://www.trendhunter.com/trends/equator-coffee), Trader Joe's thinks that there should be a similar product out there for tea lovers. As a result, the brand created a [tea concentrate](https://www.trendhunter.com/trends/organic-tea-concentrates) from fine-quality black tea, a bit of citric acid, and filtered water. To prepare the product, all you have to do is reconstitute the unsweetened Concentrate with cold water. Or if you want to enjoy it hot, you can use hot water as well. Trader Joe's says that either way, "you’ll still enjoy the smooth-drinking, nuanced flavor that can only come from Cold Brew." Image Credit: *Trader Joe's.* ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cold Brew Tea:** Disruptive innovation opportunity: Develop innovative flavors and packaging for cold brew tea concentrates to cater to the growing demand for convenient and refreshing tea beverages. - **Home Beverage Preparation:** Disruptive innovation opportunity: Create user-friendly and customizable home beverage preparation systems that make it easy for consumers to enjoy their favorite cold brew teas and coffees. - **Alternative Brewing Methods:** Disruptive innovation opportunity: Explore alternative brewing methods for tea, such as cold brewing, to offer consumers new and unique tasting experiences. ### Where This Applies - **Beverage:** Disruptive innovation opportunity: Develop innovative products and flavors in the beverage industry to meet the demand for convenient and flavorful beverages like cold brew teas. - **Packaging:** Disruptive innovation opportunity: Design eco-friendly and convenient packaging solutions for cold brew tea concentrates and other beverages to cater to environmentally-conscious consumers. - **Food Retail:** Disruptive innovation opportunity: Create specialized sections in food retail stores dedicated to cold brew tea products, offering a variety of flavors and convenient options for consumers. ## Related on Trend Hunter - [Unsweetened Black Tea Beverages](https://www.trendhunter.com/trends/black-tea-unsweetened-beverage.md) - [Sweetened Black Tea Beverages](https://www.trendhunter.com/trends/sweet-tea-beverage.md) - [Spiced Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-cold-brew-coffee-concentrate.md) - [Refreshing Bottled Green Teas](https://www.trendhunter.com/trends/green-tea-unsweetened-beverage.md) - [Pumpkin Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-flavored-cold-brew-coffee-concentrate.md) - [Lightly Sweetened Tea Concentrates](https://www.trendhunter.com/trends/tea-concentrates.md) - [Organic Indian Black Teas](https://www.trendhunter.com/trends/organic-assam-black-tea.md) - [Organic Indian Black Teas](https://www.trendhunter.com/trends/organic-assam-golden-black-tea.md) - [Ready-to-Mix Concentrated Iced Teas](https://www.trendhunter.com/trends/iced-tea-concentrates.md)