# Functional Cold Brew Beverages JoeFroyo's Cold Brews Deliver Caffeine, Probiotics & Protein By Laura McQuarrie | Published 2018-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-beverage References: [joefroyo](https://www.joefroyo.com/) Most cold brew beverages are functional in the sense that they help to energize the drinker with a shot of caffeine, but JoeFroyo is setting itself apart by offering not just caffeine, but [probiotics and protein](https://www.trendhunter.com/trends/chocolate-latte-with-probiotics) too as part of its flavorful formulas. The 100% lactose-free and gluten-free beverages are unique in that they infuse original cold brew coffee with premium drinkable yogurt that's made from [Real California Milk](https://www.trendhunter.com/trends/california-pizza-challenge). The high-pressured, preservative-free products are offered in three flavors—Latte, Mocha and Espresso—which all provide 15 grams of protein, an essential building block for building and repairing tissues. As well as delivering a [ready-to-drink product](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes) that puts a twist on conventional bottled coffee beverages, JoeFroyo is offering consumers a choice that provides long-lasting energy and natural health benefits. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Cold Brew Beverages with Probiotics and Protein:** Combining the benefits of cold brew coffee with the health features of probiotics and protein present an opportunity for disruptive innovation in the cold brew beverage industry. - **Innovative Bolstered Beverages:** Beverage industry players can take advantage of this trend by innovating and bolstering their products with unique combinations of ingredients. - **Ready-to-drink Beverage Market:** The demand for functional and healthy bottled beverages is on the rise, representing an opportunity for disruptive innovation in the ready-to-drink beverage market. ### Who This Affects Most - **Cold Brew Coffee Industry:** Providing cold brew coffee with functional and healthy benefits will set companies apart in the increasingly crowded cold brew coffee industry. - **Yogurt Industry:** Expanding the use of premium drinkable yogurt to create unique beverage offerings presents a chance for disruption in the yogurt industry. - **Functional Beverage Industry:** Cold brew beverages that offer additional functional benefits such as protein and probiotics create new opportunities in the functional beverage industry. ## Related on Trend Hunter - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Functional Decaf Cold Brews](https://www.trendhunter.com/trends/nolo.md) - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [Proprietary Brewing Cold Coffees](https://www.trendhunter.com/trends/cold-brew-coffee-line.md)