# Branded Cold Brew Kits This Kit Allows Consumers to Enjoy Starbucks' Cold Brew at Home By Katherine Pendrill | Published 2016-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cold-brew-at-home References: [trndmonitor](https://trndmonitor.com/drink-spotlight-starbucks-cold-brew-coffee-pitcher-packs/) & [store.starbucks](http://store.starbucks.com/starbucks-cold-brew-coffee-pitcher-packs-011061291.html?navid=cold-brew-coffee-at-home&start=1) [Starbucks](https://www.trendhunter.com/trends/starbucks-multiserve) is selling a handy kit that allows consumers to enjoy the chain's popular cold brew at home. While cold brew has become extremely popular among consumers, it is slightly more challenging to brew at home than hot coffee. This kit takes the hassle out of the brewing process with specially designed pitcher packs. The Starbucks Cold Brew Pitcher Packs include rich, naturally sweet coffee that is designed to be steeped in cold water. More specifically, the kits contain 100 percent Latin American and African ground coffee beans in specially designed packets. These packets can the be added to cold water and then placed in the fridge so that they can steep over 24 hours. The end result is bold and refreshing [cold brew coffee](https://www.trendhunter.com/trends/readytodrink-cold-brew) that can be enjoyed straight from the fridge. The new Starbucks' kits cater to the growing demand for products that help consumers prepare cold brew at home. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Growing Demand for Cold Brew at Home:** Opportunity for companies to develop convenient kits that simplify the cold brew brewing process for consumers. - **Premiumization of Cold Brew Coffee:** Potential to create high-quality, specialty cold brew kits that offer unique flavor profiles and gourmet experiences. - **Sustainable Cold Brew Solutions:** Opportunity to develop eco-friendly kits using sustainable packaging materials and ethically sourced coffee beans. ### Where This Applies - **Beverage:** Companies in the beverage industry can develop and market cold brew kits to tap into the increasing demand for convenient at-home brewing options. - **Retail:** Retailers can capitalize on the popularity of cold brew by offering a range of cold brew kits from different brands, targeting consumers looking for home brewing solutions. - **Packaging:** Packaging companies can innovate with eco-friendly and user-friendly designs for cold brew kits, providing consumers with sustainable and convenient brewing solutions. ## Related on Trend Hunter - [Ready-to-Pour Cold Cafe Lattes](https://www.trendhunter.com/trends/starbucks-multiserve.md) - [Ready-to-Drink Carton-Packed Coffees](https://www.trendhunter.com/trends/starbucks-chilled-coffee.md) - [At-Home Iced Coffee Makers](https://www.trendhunter.com/trends/k-brew-and-chill.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Artisan Single-Serve Coffees](https://www.trendhunter.com/trends/rival-bros-dripkit.md) - [Single-Serve Drip Coffee Kits](https://www.trendhunter.com/trends/dripkit-x-la-colombe-coffee.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md)