# Mini Beer-Chilling Machines The GOKUREI Machine Turns Warm Beer into Cold Beer Within Minutes By Laura McQuarrie | Published 2014-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cold-beer References: [en.rocketnews24](http://en.rocketnews24.com/2014/05/16/enjoy-the-perfect-glass-of-beer-anytime-anywhere-with-the-premium-beer-server-gokurei/) & [takaratomy-arts.co.jp](http://www.takaratomy-arts.co.jp/specials/gokurei/) The Premium Beer Server GOKUREI by [Takara Tomy](https://www.trendhunter.com/trends/tatamel) A.R.T.S is like a [portable beer tap](https://www.trendhunter.com/trends/trust-bars) that will provide you with an icy cold beer on a warm day. Instead of lugging cans of beer in coolers, the GOKUREI is perfect for a picnic, since you can [chill 20 oz. beer cans](https://www.trendhunter.com/trends/chill-face-roller) in about four minutes with water, ice and a high-speed blade. Another impressive feature of the machine is that you can make adjustments to the amount of beer and head in the glass, so that your beer is just the way you like it, as well as a nice temperature. For portability, the GOKUREI is operated by batteries, which gives you total freedom from cords. The unit goes on sale for about $75 on May 22nd, which is the perfect time to give it a few test runs before the real summer weather hits. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Portable Beer-chilling Machines:** Opportunity to research and develop new, more efficient and affordable portable beer-chilling machines. - **Smart Beer Cooling Devices:** Opportunity to create smart beer cooling devices using IoT technology and app integration. - **Customizable Beer Dispensers:** Opportunity to create more customizable beer dispensers that allow for adjustments in the amount of beer, head, and temperature. ### Where This Applies - **Food and Beverage:** Food and Beverage industry can explore the use of such portable and smart beer-cooling devices for events or mass consumption. - **Technology:** Technology industry can explore the integration of IoT in beer-cooling devices. - **Hospitality:** Hospitality industry can explore the use of customizable beer dispensers in bars, restaurants, and other establishments. ## Related on Trend Hunter - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Perfect Pint Pouring Solutions](https://www.trendhunter.com/trends/asahi.md) - [Automated Beer-Brewing Systems](https://www.trendhunter.com/trends/home-brewing-machine.md)