# Herbal Illness Bath Products The C.O. Bigelow Cold and Flu Soak Alleviates Symptoms By Michael Hemsworth | Published 2020-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cold-and-flu-soak References: [uncrate](https://uncrate.com/co-bigelow-cold-flu-soak/) & [bigelowchemists](https://www.bigelowchemists.com) The C.O. Bigelow Cold and Flu Soak is a [therapeutic bath product](https://www.trendhunter.com/trends/bath-salt-soaks) for those who come down with a wintertime illness to help alleviate their symptoms. The formula is intended to be poured into a bath, and will help to alleviate the congestion and discomfort that can be caused by a cold or the flu. This is achieved with a natural blend of ingredients like eucalyptus, echinacea, ginger and peppermint that will offer soothing relief. The C.O. Bigelow Cold and Flu Soak is made in the USA using a natural blend of aromatics and is the perfect product for those seeking out a [natural remedy for common wintertime illnesses](https://www.trendhunter.com/trends/man-cold-relief-kit). Priced at $18, the product features a high concentration that only requires a few capfuls per bath. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Natural Remedy Bath Products:** The market for bath products with natural blends of ingredients for therapeutic benefits is a disruptive innovation opportunity for personal care companies. - **Aromatherapy Bath Products:** The growing interest in aromatherapy for relaxation and healing creates a disruptive innovation opportunity for bath product companies to create natural blends suited for different needs. - **Medicinal Bath Products:** The demand for natural remedies for common illnesses creates a disruptive innovation opportunity for companies to create bath products that use natural blends of ingredients with healing or therapeutic benefits. ### Where This Applies - **Personal Care:** Innovative natural bath products can drive sales growth as consumers seek natural remedies for common illnesses. - **Aromatherapy:** The use of natural blends of aromatics in bath products can tap into the growing interest in aromatherapy and wellness. - **Natural Wellness:** Bath products with natural blends of ingredients that offer therapeutic benefits can tap into the growing demand for natural remedies to maintain health and wellness. ## Related on Trend Hunter - [Panic Relief Bath Soaks](https://www.trendhunter.com/trends/panic-crushing-bath-soak.md) - [Holistic Anti-Congestion Products](https://www.trendhunter.com/trends/eucalyptus-globulus.md) - [Anger-Soothing Soaks](https://www.trendhunter.com/trends/rage-squashing.md) - [Sinus-Clearing Shower Gels](https://www.trendhunter.com/trends/olbas-shower-gel.md) - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md) - [Soothing Fragrance-Free Soaks](https://www.trendhunter.com/trends/fragrancefree-anxiety-destroying-soak.md) - [Congestion-Fighting Shower Steamers](https://www.trendhunter.com/trends/cold-kicker.md) - [Cold Water Bath Bombs](https://www.trendhunter.com/trends/cold-water-bath-bomb.md) - [Zodac-Inspired Bath Soaks](https://www.trendhunter.com/trends/pisces-moon.md)