# Elegantly Reflective Fashion Campaigns The Colcci Spring/Summer 2014 Ads Feature Mirrored Surfaces By Jordy E | Published 2014-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colcci-springsummer-2014 References: [fashionmention](http://www.fashionmention.com/gisele-bundchen-for-colcci-brazil-fall-winter-2014-campaign/) & [colcci.br](http://www.colcci.com.br/) The Colcci Spring/Summer 2014 campaign featuring model Gisele Bundchen offers up a highly reflective look at the collection. Photographer Giampaolo Sgura chose to work with mirrored surfaces, enabling light to literally bounce off the walls as he oversaw the production of these [upscales images](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). In each snapshot, Bundchen towers above the camera in an authoritative manner. Whether standing with legs apart or sprawled out on a couch, she at the same time displayed low cut houndstooth dresses, zip up leather jackets, striped two piece suits and a loose fitting one piece suit. [Sultry motifs](https://www.trendhunter.com/trends/contemporary-femininity) abound this Colcci Spring/Summer 2014/2015 production. Revealing cuts and clingy fabrics are form fitting, an arguably excellent choice for women looking to make [daring fashion statements](https://www.trendhunter.com/trends/on-your-own-time) this season. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 38% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Reflective Fashion Campaigns:** Opportunity for fashion brands to incorporate mirrored surfaces in their campaigns, creating a visually striking and unique look. - **Sultry and Revealing Fashion:** Chance for designers to create form-fitting and daring clothing options that cater to women looking to make bold fashion statements. ### Where This Applies - **Fashion:** Fashion industry can embrace the trend of reflective campaigns and sultry fashion to attract attention and appeal to adventurous consumers. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)