# Rugged Varsity Runways The Colcci Fall/Winter 2014 Collection is Athletics-Inspired By Jana Pijak | Published 2013-11-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/colcci-fallwinter-2014 References: [fuckingyoung.es](http://fuckingyoung.es/colcci-fallwinter-2014/) & [internacional.colcci.br](http://internacional.colcci.com.br/) The Colcci Fall/Winter 2014 runway presentation took to the stage during São Paulo Fashion Week. Showcasing a mix of [collegiate and athletically-themed garments](https://www.trendhunter.com/trends/homecoming-styles), this elegant menswear show embodied a sophisticated air. Reviving 90s-inspired urban attire, the Colcci Fall/Winter 2014 collection brought forth [leather-sleeved varsity jackets](https://www.trendhunter.com/trends/superdry-varsity), [pin-striped suit sets](https://www.trendhunter.com/trends/nn07) and oversized rain gear garments that were both wearable and fashion-forward. The menswear line appealed to a sensible male consumer with a flair for both fashion and comfort. Whether worn to school, work or to the gym, these debonaire ensembles were reminiscent of a retro Ivy League aesthetic seen through its impeccable tailoring accents and rich material combinations that left an audience of stylish spectators in awe of its range of contemporary prep pieces. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Urban Revival:** Opportunity to bring back 90s-inspired urban attire with a modern twist. - **Athletic Elegance:** Designing athletically-themed garments that combine comfort and style for a sophisticated look. - **Contemporary Prep:** Creating menswear that embodies a modern take on classic Ivy League aesthetic with impeccable tailoring and material combinations. ### Who This Affects Most - **Fashion Apparel:** The fashion industry can incorporate urban-inspired designs and athletically-themed garments into their menswear collections. - **Sports Apparel:** Opportunity to create athletic-inspired clothing that can be worn beyond the gym, appealing to both fashion-conscious and active consumers. - **Retail:** Retailers can tap into the market of contemporary prep fashion by offering a range of stylish and well-tailored menswear pieces. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)