# Postpartum Boho Campaigns Gisele Bundchen Shows Off Her Figure for Colcci Fall/Winter 2010 By Marissa Liu | Published 2010-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colcci-fall-winter-2010 References: [designscene.net](http://www.designscene.net/2010/04/gisele-bundchen-for-colcci.html) & [colcci.br](http://www.colcci.com.br) Supermodel Gisele Bundchen's first campaign after giving birth to son Benjamin Brady was the [Colcci Fall/Winter 2010 campaign](https://www.trendhunter.com/trends/knys-fall-2025). The Brazilian retailer had [fashion photographer David Sims](https://www.trendhunter.com/trends/alessandro-micheles) behind the lens to capture Gisele who was in fine form just months after giving birth. Male model Danny Schwarz joined Bundchen for the Colcci Fall/Winter 2010 ads. The lookbook features many [boho-esque outfits](https://www.trendhunter.com/trends/contemporary-femininity) in several shades of grey ranging from dark charcoal to a lighter dove grey. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Boho Maternity Fashion:** There is a growing demand for stylish, comfortable and affordable boho-inspired maternity wear that can be worn during and after pregnancy with ease. - **Postpartum Fashion Campaigns:** Given the popularity of maternity fashion, there is an untapped opportunity for brands to create advertising campaigns that focus on postpartum and breastfeeding-friendly clothing options that offer comfort and style. - **Sustainable Postpartum Fashion:** As eco-conscious fashion becomes increasingly important, there is an opportunity for brands to create postpartum clothing made from sustainable and non-toxic materials that cater to the needs of the mother while also being environmentally friendly. ### Where This Applies - **Maternity Fashion Industry:** Brands in the maternity fashion industry can take advantage of the growing demand for boho-inspired clothing that offers comfort and style for expecting and new mothers. - **Fashion Advertising Industry:** The fashion advertising industry has the opportunity to create campaigns that showcase postpartum and breastfeeding-friendly clothing options that are stylish and comfortable for new mothers. - **Sustainable Fashion Industry:** The sustainable fashion industry can cater to the needs of eco-conscious mothers by creating postpartum clothing made from sustainable materials that are safe and healthy for both the mother and the environment. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)