# Super-Exclusive Film Screenings Pixar Gives Cancer Patient Colby Curtin Home Viewing of 'Up' By Rachel | Published 2009-06-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/colby-curtin-up References: [ocregister](http://www.ocregister.com/articles/pixar-up-movie-2468059-home-show) & [disney.go](http://disney.go.com/disneypictures/up/) Colby Curtin is a 10-year-old with vascular cancer and a grim diagnosis. She had seen the trailer for the movie ‘Up’ and badly wanted to see it, but was too sick. But thanks to [Pixar](https://www.trendhunter.com/trends/carls-date), her home couch became the theatre when she got a personal viewing of the movie. When friends of Colby Curtin frantically called to Pixar, hoping to fulfill [her final wish](https://www.trendhunter.com/trends/a-wish-a-week), the company responded, sending an employee on a plane with a DVD copy of ‘Up’ to her house. What a great thing for Pixar to do, and what a great movie to lift ‘Up’ spirits. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 45% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Super-exclusive Film Screenings:** Personalized screenings of films for individuals with special circumstances can create impactful and meaningful experiences. - **Corporate Social Responsibility:** Companies can enhance their brand image and make a positive social impact by fulfilling the wishes of terminally ill patients. - **Emotional Marketing:** Creating emotional connections through personalized experiences can significantly enhance brand loyalty and customer engagement. ### Where This Applies - **Entertainment:** The entertainment industry can leverage personalized screenings to create unique experiences for individuals in special circumstances. - **Healthcare:** Healthcare providers can partner with studios and production companies to provide personalized screenings as part of palliative care services. - **Marketing and Advertising:** Marketing agencies can develop campaigns that focus on emotional connections and personalized experiences to promote brands and products. ## Related on Trend Hunter - [Animated Short Film Trailers](https://www.trendhunter.com/trends/carls-date.md) - [Reimagined Film Brick-Form Shows](https://www.trendhunter.com/trends/bricktoons.md) - [Film-Inspired Cooking Series](https://www.trendhunter.com/trends/cooking-with-pixar-series.md) - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [Animate Movie Vacation Rentals](https://www.trendhunter.com/trends/inside-out-airbnb.md) - [Animated Film Experiences](https://www.trendhunter.com/trends/airbnb-smurf-experience.md) - [Comforting Disney Water Bottles](https://www.trendhunter.com/trends/emotional-support-water-bottle.md) - [Charitable Children-Focused Initiatives](https://www.trendhunter.com/trends/a-wish-a-week.md) - [Holiday Animation Capsule](https://www.trendhunter.com/trends/kith-x-pixar-holiday-2025.md)