# Soda Crate Med Deliveries ColaLife by Simon Berry Distributes Medication to Rural Regions By Meghan Young | Published 2013-03-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/colalife-by-simon-berry References: [psfk](http://www.psfk.com/2013/03/coca-cola-medicine-crate.html) & [colalife.org](http://www.colalife.org/) ColaLife by Simon Berry, is a not-for-profit organization that utilizes the extra space in crates filled with bottles of [Coca-Cola](https://www.trendhunter.com/trends/sprite-bottles) to distribute life-saving medication to remote villages in developing countries. After volunteering in Africa as an aid worker, the founder and CEO noticed that while such items as oral rehydration solution (ORS), zinc supplements and water purification tablets were often scarce, soda certainly wasn't. Partnering with [packaging company](https://www.trendhunter.com/trends/tray-pods) PI Global, ColaLife by Simon Berry created packets that fit perfectly between the necks of the beverage bottles. Berry states, "The unique thing about the [Coca-Cola distribution system](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments) isn’t the bit from the bottler to the wholesaler, but from the wholesalers onwards. That’s where all these independent microenterprises—guys on bicycles, women putting crates on buses, and so on—take over. That’s the bit we want to get into." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Distribution Innovation:** Utilizing existing distribution channels to deliver life-saving medication to remote areas. - **Strategic Partnerships:** Collaborating with packaging companies to create innovative solutions for distribution. - **Sustainable Solutions:** Utilizing extra space in crates and existing resources for efficient and impactful distribution. ### Sectors Adopting This - **Pharmaceuticals:** Opportunity for pharmaceutical companies to explore alternative distribution methods in remote areas. - **Beverage:** Beverage companies can leverage their distribution networks for social impact initiatives. - **Packaging:** Packaging companies can collaborate with non-profits to create innovative packaging solutions for distribution. ## Related on Trend Hunter - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Branded Smart Retail Hubs](https://www.trendhunter.com/trends/coke-buddy.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md)