# Sensual Sci-Fi Spectacles The Colab Timba Smits Campaign Marries Seduction, Rebellion and Fashion By Corinne Guirgis | Published 2011-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/colab-timba-smits References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/colab-eyewear-versus-timba-smits.aspx) & [colab.au](http://www.colab.com.au/2011/08/timba-smits-in-the-shop/) Sex meets sci-fi meets badass bikers in the strangely sensual Colab Timba Smits [eyewear campaign](https://www.trendhunter.com/trends/hookipa-ultra-campaign). Colab, the designer Australian eyewear label, has infused its latest summer campaign with some not-so-subtle sexual innuendo to create a steamy and enticing photo series. Lensed by photographer Jake Terrey, the artful campaign blends "[lipsticked mouths, stretched out feline poses](https://www.trendhunter.com/trends/alessandro-micheles) and strategically placed sunglasses" as a platform for drawing in customers, says LifeLounge. The decision to collaborate with graphic designer Timba Smits is a part of a greater pattern from the brand which involves collaborating with both emerging and established edgy artists who are considered hip. The unusual campaign takes aesthetic risks with the story line, marrying [retro designs with futuristic, sci-fi images](https://www.trendhunter.com/trends/fendi-and-mad-architects). What's more is the unlikely setting of the shoot, which took place in a motorcycle studio and even used one of the bikes as a primary accessory. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sci-fi Fashion:** The Colab Timba Smits eyewear campaign features a unique marriage between sci-fi and retro fashion. - **Sensual Advertising:** The use of sexual innuendo and provocative poses to advertise eyewear is a trend in the industry. - **Collaboration with Edgy Artists:** Colab's collaboration with graphic designer Timba Smits follows a trend of working with established and emerging artists who are considered hip. ### Industries Being Reshaped - **Eyewear:** The Colab Timba Smits campaign showcases a unique approach to advertising eyewear with a focus on fashion and aesthetic risks. - **Fashion:** The combination of sci-fi and retro fashion is a trend in the industry, as seen in the Colab Timba Smits campaign. - **Advertising:** The trend of using sexual innuendo and provocative poses to advertise products is seen in the Colab Timba Smits campaign. ## Related on Trend Hunter - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)