# Cola-Flavored Wine This Concoction is a Yummy Hybrid from Haussmann Famille By Nicole Ballantyne-Choo | Published 2013-07-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cola-flavored-wine References: [incrediblethings](http://www.incrediblethings.com/food/vino-pop-coca-cola-flavored-wine/) When two delicious beverages come together, [Coca-Cola](https://www.trendhunter.com/trends/minute-maid-spiked) flavored wine is born. This amazing combination came from a winery in France called Haussmann Famille, whose goal was to broaden their target audience. As French wine is more commonly associated with a sophisticated crowd, the company wanted to attract a younger group as well. Choosing Coca-Cola made the wine easy to market to a younger generation, as cola is a popular, comfort zone beverage for kids growing up. Named [Rouge Sucette](https://www.trendhunter.com/trends/la-fete-du-rouge) (Red Lollipop for those who don’t speak French), this new drink is 75% wine, 25% sugar, water and soda flavoring, and has a 9% alcohol level. The sweetness is appealing to a younger crowd, and it is a way of coaxing them into wine and staying with Haussman Famille wines when they’re older. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Beverages:** Merging different beverage flavors to create a unique taste experience. - **Youth Targeted Products:** Creating products that appeal to younger generations to expand customer base. - **Innovative Flavors:** Experimenting with unconventional flavor combinations to differentiate from competitors. ### Sectors Adopting This - **Wine Industry:** Creating new wine flavors and blends to attract younger, non-traditional wine drinkers. - **Beverage Industry:** Innovating with new product flavors and combinations to appeal to a wider range of consumers. - **Marketing Industry:** Developing unique marketing strategies to target younger demographics, such as utilizing popular beverage flavors as a selling point. ## Related on Trend Hunter - [Fruity Wine-Blended Refreshments](https://www.trendhunter.com/trends/minute-maid-spiked.md) - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md) - [Lemonade-Infused Wines](https://www.trendhunter.com/trends/lemonade-stand-at-main-vine.md) - [Soda-Branded Cocktails](https://www.trendhunter.com/trends/fresca-cocktail.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Lemonade Wine Cocktails](https://www.trendhunter.com/trends/lemonade-wine-cocktail.md) - [Alcoholic Lemon-infused Beverages](https://www.trendhunter.com/trends/lemondou.md) - [Unique Wine Flavors](https://www.trendhunter.com/trends/watermelon-chili.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md)