# Premium Old-Fashioned Fruit Colas The New 1893 Pepsi-Cola Flavors are Unexpected By Michael Hemsworth | Published 2017-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cola-flavor References: [preparedfoods](http://www.preparedfoods.com/articles/119586-pepsi-cola-expands-1893-portfolio) The original 1893 Pepsi-Cola that launched in the spring of last year was positioned as an old-fashioned high-end alternative that celebrates the brand's roots, so the new 1893 Pepsi-Cola flavors come as a way to extend this product lineup. The new flavors in the 1893 Pepsi-Cola product line includes Citrus Cola and Black Currant Cola that are crafted with a distinct focus on blending the flavors of both the past and present. The new 1893 Pepsi-Cola flavors are positioned as a suitable beverage to enjoy on its own or as an ingredient to mix into a cocktail. This makes them an inherently fresh beverage from the brand that is targeted towards Millennial consumers who are looking for a refreshing, premium take on their favorite products of the past. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Cola Flavors:** Expanding the product lineup with unique and unexpected flavors can attract consumers seeking high-end alternatives. - **Blending Past and Present:** Crafting beverages that celebrate the flavors of both the past and present can offer a nostalgic and innovative experience for consumers. - **Refreshing Cocktail Mixers:** Positioning the new cola flavors as mixers for cocktails can appeal to Millennials looking for innovative and premium drink options. ### Who This Affects Most - **Beverage Industry:** Incorporating unique and unexpected flavors in cola products can drive growth and consumer interest. - **Food and Beverage Manufacturing:** Finding ways to blend the flavors of the past and present in beverages can differentiate products and attract consumers. - **Cocktail Industry:** The new cola flavors can disrupt the cocktail industry by offering refreshing and innovative options for mixologists and consumers. ## Related on Trend Hunter - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Fruity Summertime Colas](https://www.trendhunter.com/trends/pepsi-lime-and-peach.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Effervescent Soda Flavors](https://www.trendhunter.com/trends/wild-cherry-cream.md) - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Fruit Soda Flavor Additions](https://www.trendhunter.com/trends/fruit-soda-flavors.md)