# Cola-Cider Hybrids Bitburger Cola-Cider Mix Appeals to Young Legal-Age Drinkers By Laura McQuarrie | Published 2021-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cola-cider References: [just-drinks](https://www.just-drinks.com/uncategorised/bitburger-targets-younger-consumers-with-cola-cider-hybrid/) & [bitburger.de](https://www.bitburger.de/biere/weitere/cola-cider-mix/) Bitburger [Cola](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte)-Cider Mix is a hybrid beverage that consists of 70% cider and 30% cola and it was created to appeal to younger drinkers of legal age. The 4.3% ABV beverage was created in partnership with the Heil cidery and Bitburger, one of Germany’s largest brewers, set out to create an [appealing alternative to beer](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza). Bitburger's Axel Dahm says "We know that especially younger consumers in Germany drink less beer. We see a great opportunity here to interest and inspire consumers in the beer category through a product as close to beer as cider.” The [hybrid cider beverage](https://www.trendhunter.com/trends/inchs-cider) can be found in slim, dark packaging with gold accents that makes it look more beer-like and less fresh, light and fruity than the average can of cider. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cola-cider Hybrids:** Hybrid beverage combinations that mix cider and cola are becoming more popular especially among young adult drinkers. - **Alternative Beverages:** Alternative non-beer beverages continue to emerge as consumer preferences shift away from beer. - **Packaging Innovation:** Innovative packaging design is being used to differentiate hybrid cider beverages from traditional ciders and beers. ### Where This Applies - **Alcoholic Beverage:** As younger consumers move away from beer, there is an increasing demand for new and innovative alcoholic beverage options. - **Packaging:** With the popularity of alternative beverages, there is a growing opportunity for packaging companies to create unique packaging designs that appeal to consumers. - **Breweries:** Breweries can capitalize on the trend of alternative beverages by partnering with cideries to create innovative new products. ## Related on Trend Hunter - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Ripened Apple Cider Libations](https://www.trendhunter.com/trends/sweet-vintage-apple-cider.md) - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Cold Brew Coffee Ciders](https://www.trendhunter.com/trends/coffee-cider.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md) - [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md)