# Selfie-Taking Soda Bottles This Coca-Cola Bottle Captures the Special Moment of Sipping Coke By Laura McQuarrie | Published 2016-11-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cola-bottle References: [adeevee](http://www.adeevee.com/2016/11/coca-cola-selfie-bottle-direct-marketing-design-pr/) & [cocacola.co.il](http://www.cocacola.co.il/) Advertising agency Gefen Team of Tel-Aviv, Israel recently created a [Coca-Cola](https://www.trendhunter.com/trends/lockable-bottles) bottle that makes it possible for people to capture themselves in the act of drinking. The 'Coca-Cola [Selfie Bottle](https://www.trendhunter.com/trends/selfie-series)' is a custom-designed camera that perfectly fits over a half-liter Coke bottle and includes proprietary technology to pick up on when there is a 70-degree tilt, or when someone is likely taking a swig of soda. The Selfie Bottle was created for the Coca-Cola Summer Love, which is the biggest brand outdoor event in Israel. All of the pictures taken with the Selfie Bottle get shared to Coca-Cola's Snapchat, [Instagram](https://www.trendhunter.com/trends/emojiless) and Facebook, making it possible for people to capture a myriad of special moments without having to stop, snap a photo and share on social media. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Custom-designed Camera Bottles:** Opportunity for companies to create custom-designed camera accessories for various beverages, capturing special moments in the act of consumption. - **Proprietary Sensor Technology:** Development of advanced sensor technology to detect specific actions or movements, allowing for unique user experiences and data collection. - **Social Media Integration:** Integrating social media platforms into physical products, enabling real-time sharing and engagement with consumers. ### Sectors Adopting This - **Beverage Accessories:** Manufacturers of beverage accessories can innovate by incorporating camera technology into their products, enhancing user experiences and creating new market opportunities. - **Sensor Technology:** Companies specializing in sensor technology can explore the development of proprietary sensors that detect unique movements or actions, opening up possibilities in various industries. - **Marketing and Advertising:** Marketing and advertising agencies can leverage social media integration and experiential campaigns, offering creative ways for brands to engage with consumers and drive brand awareness. ## Related on Trend Hunter - [Lockable Soda Bottle Caps](https://www.trendhunter.com/trends/lockable-bottles.md) - [Soda Brand Film Cameras](https://www.trendhunter.com/trends/pepsi-x-retrospekt.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Soda-Branded Smartphone Models](https://www.trendhunter.com/trends/realme-10-pro-cocacola-edition.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md)