# Bespoke AI-Powered Art Coke Asks Consumers to Create AI-Generated Art with its New AI Platform By Kanesa D | Published 2023-03-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/coke References: [marketingdive](https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/) & [coca-cola](https://www.coca-cola.ca/)  [Coca-Cola](https://www.trendhunter.com/trends/cocacola-masterpiece) has launched a platform powered by AI called 'Create Real Magic.' A total of thirty content creators will be chosen to participate in the [Real Magic Creative School](https://www.trendhunter.com/trends/dux-gaming) at Coke's corporate headquarters in Atlanta, Georgia. The campaign sees [OpenAI's](https://www.trendhunter.com/trends/magic-studio) GPT-4 utilized to create images based on text prompts. The effort aims to democratize Coke's brand iconography and "highest-profile advertising assets" and show the company's dedication to rapidly testing and deploying AI technologies for wider use. “Coca-Cola is still in the early days of assessing AI’s potential impact,” said Manolo Arroyo, global chief marketing officer at Coke, in a press statement. “We’re just scratching the surface of what we believe will help create the industry’s most effective and efficient end-to-end marketing model.” Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 83% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-generated Art:** Opportunity for companies to use AI and machine learning to create iconic imagery and democratize brand representation. - **Democratization of Advertising Assets:** Potential for companies to leverage AI and open-access programs to give a broader range of consumers the chance to participate in the creation of brand-related materials. - **Rapid AI Deployment:** Opportunity for companies to test and deploy AI technologies more quickly to optimize their marketing strategies. ### Where This Applies - **Consumer Goods:** Consumer goods companies could use AI to create more iconic brand imagery that resonates with a wider range of demographics. - **Marketing:** Opportunity for marketing and advertising agencies to leverage AI technologies to create more efficient and effective campaigns. - **Education:** Opportunity for educational institutions to integrate AI into the curriculum, providing students with hands-on experience working with AI technologies to develop problem-solving skills. ## Related on Trend Hunter - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Digital Twin Advertising Partnerships](https://www.trendhunter.com/trends/cocacola-2.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [Supermodel-Backed AI Cards](https://www.trendhunter.com/trends/winnie-harlow-1.md)