# Soft Drink Social Marketing Coke Zero Facial Profiler Application Finds Your Facebook Twin By Brian G Randles | Published 2009-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coke-zero-facial-profiler References: [mashable](http://mashable.com/2009/10/07/coke-zero-facial-profiler/) & [cocacolazero](http://www.cocacolazero.com/index.jsp) The [Coke Zero](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-limited-edition) Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) account with Coke Zero in order to find your twin… playing off the fact that Coke Zero stole the identity of Coke. A marketing scheme, sure, but a pretty clever one, I must admit. I don’t know if it will get me to switch from Coke to Coke Zero, but who can resist [finding their twin](https://www.trendhunter.com/trends/celebrity-twin)? Check out more on the Coke Zero Facial Profiler at the link below. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Social Network Marketing:** Using social media platforms to promote products and engage with consumers. - **Identity Theft Branding:** Creating marketing campaigns that play on the concept of identity theft to capture consumer attention. - **Personalized Marketing:** Using individual data to tailor marketing messages and experiences to consumers. ### Where This Applies - **Beverage Industry:** Implementing innovative marketing strategies to differentiate brands and attract consumers. - **Technology Industry:** Developing facial recognition technology to enable personalized experiences and engagement. - **Social Media Industry:** Providing platforms and tools for brands to connect with consumers and enhance their marketing efforts. ## Related on Trend Hunter - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Digital Twin Advertising Partnerships](https://www.trendhunter.com/trends/cocacola-2.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Feel-Good Beverage Campaigns](https://www.trendhunter.com/trends/bestie-campaign.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Cheeky Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-zerod-thirst-trap.md)