# Free Pop Coke Zero 400 'Taste of Victory' Celebration By Ayman | Published 2008-07-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/coke-zero-400-taste-of-victory References: [news.moneycentral.msn](http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=BW&date=20080706&id=8861748) & [CokeZero](http://www.CokeZero.com) [Coca Cola](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte) is treating any U.S. resident above the age of 13 years to a free 20-ounce bottle of Coke Zero. The “Taste of Victory” promotion is a celebration of the *Coke Zero 400* win by one its 13 sponsored drivers. And we have Kyle Petty to thank for this free soda. In order to claim your Coke Zero, you need to visit their [portal](http://www.CokeZero.com) through July 13 and follow the instructions to receive a coupon for the free 20-ounce bottle. In addition to the free drinks, Coke Zero will donate $1 to the Victory Junction Gang Camp charity on behalf of the first 10,000 people who request a free coupon. “We were really rooting for one of our drivers to get to Victory Lane and deliver a taste of victory to people across the U.S.,” said Bill Kelly, senior vice president, [Coca-Cola](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza) Brands, Coca-Cola North America. “In the end, it was a great race and that's reason enough to follow through with our offer to give away free Coke Zero and to continue our support of Kyle Petty's Victory Junction Gang Camp.” The Coca-Cola Racing Family drivers that participated in the “Taste of Victory” promotion included Tony Stewart, Kevin Harvick, Jeff Burton, Denny Hamlin, Mark Martin, Greg Biffle, Elliott Sadler, Jamie McMurray, Bobby Labonte, Michael Waltrip, Terry Labonte, Clint Bowyer and David Ragan. The 2008 Coke Zero 400 Powered by Coca-Cola is the 18th race of the 2008 NASCAR Sprint Cup season, marking the official halfway point of the season. it was held at [Daytona International Speedway](https://www.trendhunter.com/trends/charger-daytona-electric) in Daytona Beach, Florida. When Coke Zero is not giving away free drinks, it is giving us fantasy break up shags: ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 74% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Free Giveaways:** Brands may leverage free giveaways to drive traffic and consumer appeal to their products. - **Cause Marketing:** Combining promotions with charitable donations may create opportunities for effective cause marketing campaigns. - **Sports Sponsorship:** Brands can leverage sports sponsorships to drive engagement, brand awareness, and ultimately, sales. ### Who This Affects Most - **Beverage:** Beverage companies may utilize free giveaways and cause marketing to drive sales of existing products or build brand loyalty. - **Nonprofits:** Nonprofits may benefit from partnerships with brands for cause marketing campaigns to drum up awareness and support for their causes. - **Sports Marketing:** Sports marketing firms may collaborate with brands to secure sponsorship deals and activate campaigns around major sporting events to drive fan engagement. ## Related on Trend Hunter - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Complimentary Pizza Soda Promotions](https://www.trendhunter.com/trends/cocacola-love-pizza-win-a-pizza.md) - [Zero-Sugar Soda Challenges](https://www.trendhunter.com/trends/pepsi-challenge.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Iconic Soda Challenge Kits](https://www.trendhunter.com/trends/pepsi-challenge-kit.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md)