# Unexpected Party Campaigns This Coca-Cola Ad Teleports Londoners to Ushuaïa’s Party in Ibiza By Niko Pajkovic | Published 2016-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coke-ushuaia-ibiza-marketing References: [creativecriminals](http://creativecriminals.com/coca-cola/the-unexpected-machine) This new [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) ad is titled 'The Unexpected Machine' and questions if it is possible to teleport the fun of Ushuaïa’s party in Ibiza to the rainy streets of London. In doing so, [Coke](https://www.trendhunter.com/trends/coke-spiced) installed a [unique vending machine](https://www.trendhunter.com/trends/venting-machine) on Brick St., London that could communicate with pedestrians as they passed by. Those who stopped to investigate the vending machine further did not realize that it was also a door capable of "teleporting" them to Ushuaïa’s party. Of course, teleportation isn’t truly possible, but the vending machine offered the next best thing. For those who responded to the commands of the machine, it would open up to reveal a room where Ushuaïa’s event was being livestreamed in a 360-degree projection. From here, the lucky Londoners could party, dance and sing in unison with the crowd in Ibiza more than 2,000 km away. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 48% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Opportunity for businesses to create immersive and engaging experiences through interactive advertising. - **Virtual Experiences:** The rise of virtual experiences allows for people to participate in events remotely, opening up new opportunities for businesses to connect with their audience. - **Livestream Engagement:** Livestreaming events in creative ways can enhance audience engagement and create memorable experiences. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage interactive vending machines to create unique and memorable experiences for consumers, boosting brand engagement. - **Advertising:** Advertising agencies can explore interactive advertising campaigns that capture attention and deliver immersive experiences to consumers. - **Event Management:** Event management companies can incorporate virtual experiences and livestreaming technologies to reach a wider audience and enhance event engagement. ## Related on Trend Hunter - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [AI-Powered Beverage Events](https://www.trendhunter.com/trends/coke-spiced.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md)