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# Animated Soda Dispenser Displays
Licht-con Produktions' Coke Machine Has See-Through Animations

By Ian Andrew Panganiban | Published 2013-04-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coke-machine
References: [geekologie](http://geekologie.com/2013/04/coke-machine-with-see-thru-animated-wind.php) & [youtube](http://www.youtube.com/watch?v=U4f2EQcGspo)

Soda dispensers are a dime-a-dozen these days and integrating new innovations into a [Coke](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) machine can be a challenge. The machine created by Licht-con Produktions however, was outfitted with the unique function of displaying see-through animations.

The amazing technological work put into the Coke machine by Licht-con Produktions shows a multitude of [animated graphics](https://www.trendhunter.com/trends/lidris) on the screen that will catch the eye of any passer-by. The best analogy to describe this [soda dispenser](https://www.trendhunter.com/trends/smeg-soda-maker) is watching a TV commercial on loop, which will certainly attract anyone who enjoys being entertained by animated images.

With so many gimmicks being created to attract new consumers, it makes you wonder what other innovations soda companies will think of next.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 25% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **See-through Animations:** The integration of see-through animations into soda dispensers provides an opportunity for an immersive and visually appealing consumer experience.
- **Eye-catching Displays:** The use of animated graphics on soda dispensers creates a captivating and attention-grabbing visual display, enhancing consumer engagement.
- **Innovative Gimmicks:** The constant search for new gimmicks in the soda industry drives the exploration and development of disruptive innovations that attract and retain consumers.

### Who This Affects Most

- **Beverage Dispensing:** The integration of see-through animations in soda dispensers presents an opportunity for the beverage dispensing industry to provide unique and memorable experiences for consumers.
- **Digital Signage:** The use of animated graphics on soda dispensers creates potential opportunities for the digital signage industry to expand into new markets and applications.
- **Advertising and Marketing:** The development of innovative gimmicks in the soda industry creates disruptive opportunities for advertising and marketing professionals to create engaging and memorable campaigns.

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