# Super Healthy Coke Coca Cola launches Zero Free coke in Japan By wang fangqing/ Frances Wang | Published 2010-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coke-japan-zero-free References: [j-cast](http://www.j-cast.com/mono/2010/04/26065188.html) & [cocacola.co.jp](http://www.cocacola.co.jp) [Coca Cola](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte) Japan introduced 'Zero Free' [Coke](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar) to fix the traditionally bad reputation that soda drinks have. The new coke, labeled boasts that it contains [no sugar, preservatives or caffeine](https://www.trendhunter.com/trends/langers-craft-cola). To present it in a stylish way, the company invited the famous football player Hideyoshi Nakada and the pop singer Namie Amuro to be the product ambassadors. Priced at 120 yen (or $1.20 US) per can, the healthy coke hit the Japanese market on Apr 26 of this year. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 20% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Zero Sugar Drinks:** The rise in popularity of zero sugar drinks provides an opportunity for companies to explore innovative ways to flavor drinks without adding sugar or artificial sweeteners. - **Celebrity Endorsements:** Collaborations with famous individuals in marketing campaigns provide an opportunity for brands to create buzz and reach a wider audience. - **Healthier Alternatives:** Consumers' increasing awareness of health concerns presents an opportunity for brands to create healthier alternatives for traditionally unhealthy products. ### Where This Applies - **Soft Drinks:** Existing soft drink companies can create innovative and healthier options for consumers to cater to the growing demand for healthier options. - **Marketing and Advertising:** Companies can leverage celebrity endorsements to create effective marketing campaigns that engage with consumers. - **Food and Beverage Industry:** The food and beverage industry can incorporate more health-conscious options and market them as healthier alternatives to appeal to consumers aiming for a healthier lifestyle. ## Related on Trend Hunter - [AI-Formulated Zero-Sugar Sodas](https://www.trendhunter.com/trends/cocacola-y3000-zero-sugar.md) - [Celebratory K-Pop Sodas](https://www.trendhunter.com/trends/cocacola-kwave.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [African Culture-Inspired Sodas](https://www.trendhunter.com/trends/cocacola-wozzaah-zero-sugar.md) - [Zero-Sugar Energy Cans](https://www.trendhunter.com/trends/monster-1.md)