# Branded Celebratory Soda Drinks The Arby's Coke Float Celebrates the Brand's Switch from PepsiCo By Michael Hemsworth | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coke-float References: [brandeating](https://www.brandeating.com/2018/06/arbys-adds-new-coke-float.html) & [arbys](https://arbys.com) The Arby's Coke Float is a new offering from the [QSR](https://www.trendhunter.com/trends/caramel-cinnamon-shake) brand that celebrates the company's official switch from [PepsiCo](https://www.trendhunter.com/trends/baskinrobbins-and-pepsi) beverages to [Coca-Cola](https://www.trendhunter.com/trends/cocacola-cherry-float) drinks, which will come as welcome news to Coke fans. The drink is created with Coca-Cola that has been topped with the brand's vanilla shake, which takes the place of traditional ice cream because the chain doesn't offer such menu items. This creates a different kind of flavor and texture experience that will likely be a favorite amongst consumers looking for an alternative drink to enjoy with their meal this summer. The Arby's Coke Float will be available for a limited time to help drive awareness of the brand's larger shift towards Coca-Cola branded drinks, which includes both sparkling and non-sparkling refreshments. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory Soda Drinks:** Opportunity to create unique and limited-time beverage offerings to celebrate brand milestones. - **QSR Brand Switch:** Opportunity for quick-service restaurants to leverage drink shifts as a promotion to attract new customers. - **Alternative Beverage Options:** Opportunity to offer non-traditional drink alternatives for consumers seeking unique flavor experiences. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to collaborate with brands for exclusive celebratory drink offerings. - **Quick-service Restaurants:** Opportunity for quick-service restaurants to partner with beverage brands to promote new drink options. - **Foodservice:** Opportunity for foodservice providers to offer innovative and unique beverage options to enhance the dining experience. ## Related on Trend Hunter - [Nostalgic Cherry-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-cherry-float.md) - [Insider Ice Cream Floats](https://www.trendhunter.com/trends/pepsi-float.md) - [Collaboration Soda Dessert Promotions](https://www.trendhunter.com/trends/baskinrobbins-and-pepsi.md) - [Old Fashioned Root Beer Floats](https://www.trendhunter.com/trends/mug-root-beer-float.md) - [Soda-Infused Ice Creams](https://www.trendhunter.com/trends/dr-pepper-float-ice-cream.md) - [Raspberry-Flavored QSR Shakes](https://www.trendhunter.com/trends/arbys-raspberry-shake.md) - [Ice Cream-Inspired Sodas](https://www.trendhunter.com/trends/mug-root-beer-floats-vanilla-howler.md) - [Blended Seasonal QSR Shakes](https://www.trendhunter.com/trends/caramel-cinnamon-shake.md) - [Retro-Inspired Diner Drinks](https://www.trendhunter.com/trends/andys-frozen-custard-soda-shoppe.md)