# Personified Soda Bottles People Can Now Have Their Names Printed onto Coke Bottles By Ian Andrew Panganiban | Published 2013-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coke-bottles References: [popsop](http://popsop.com/62902) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=Lfin6h5kIhk) People can now see their names printed onto coke bottles. The facet of [personalizing a product](https://www.trendhunter.com/trends/gatorade-squeeze-bottle) is a growing movement in brands and companies. The [Coca-Cola](https://www.trendhunter.com/trends/sprite-bottles) company introduced its new line of named bottles in the UK and Ireland. The 'Share a Coke' campaign features a line of coke bottles with various names of people printed on them. Each bottle features one of the 150 most popular names in the UK and Ireland. The exclusive bottles are available in regular Coca-Cola, [Diet Coke](https://www.trendhunter.com/trends/sustainable-drinkware) and Coke Zero bottles. The company's aim is to encourage consumers to share their cokes, but consumers should use these name-specified coke bottles to make sure that bottle switching doesn't take place. It's a great means to making sure no one grabs your coke bottle by mistake. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Personalized Product:** The growing movement of personalizing products presents an opportunity for brands to offer customizable options to consumers. - **Shareable Packaging:** The introduction of named coke bottles in the 'Share a Coke' campaign demonstrates the trend of brands using personalized packaging to encourage consumers to share their products. - **Interactive Marketing:** The use of named bottles in the Coca-Cola campaign shows the potential for brands to engage consumers through interactive and personalized marketing strategies. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore opportunities for offering personalized packaging options to enhance consumer engagement and create a unique brand experience. - **Marketing and Advertising:** The introduction of named bottles in the 'Share a Coke' campaign highlights the need for marketing and advertising professionals to adopt interactive, personalized approaches to connect with consumers. - **E-commerce:** E-commerce platforms can capitalize on the trend of personalizing products by offering customization options and personalized packaging for online shoppers. ## Related on Trend Hunter - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md) - [Lockable Soda Bottle Caps](https://www.trendhunter.com/trends/lockable-bottles.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md)