# Polar Bear Football The Coke Bears Will be a Part of the Super Bowl Action By Josh Mears | Published 2012-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coke-bears-live-reactions References: [mashable](http://mashable.com/2012/01/26/exclusive-coca-cola-polar-bears-will-watch-react-to-super-bowl-in-real-time/) & [apps.facebook](https://apps.facebook.com/cokepolarbowl/) Super Bowl Sunday is quickly approaching and everybody is getting in on the party including the [Coke](https://www.trendhunter.com/trends/cocacola-family) bears. That's right, the Coke bears will be watching the Super Bowl in real-time with the rest of the world. The Coke bears' live reactions will be shown on a [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) mini-site. With all eyes watching the Super Bowl (most for the football, but some for the ads), this marketing campaign is sure to be a hit. One bear is wearing a red and white scarf for the Patriots in the featured television spot, while the other bear sports grey and blue scarf in support of the [Giants](https://www.trendhunter.com/trends/walkers-halloween-packs). Who are you betting on for the big win? ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 28% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Real-time Marketing:** Using real-time events like the Super Bowl to create more engagement with a brand. - **Interactive Marketing:** Create interactive marketing campaigns that increase consumer engagement and brand loyalty. - **Social Media Marketing:** Leveraging social media platforms to reach and engage with younger demographics. ### Who This Affects Most - **Beverage Industry:** Using marketing campaigns with cute animal mascots to attract consumers to buy soda. - **Advertising Industry:** Developing more engaging and interactive ad campaigns that offer a unique experience. - **Sports Industry:** Capturing the attention of sports fans amidst the events that surround a major sporting event like the Super Bowl. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md)